New farmers using social media platforms to make a living

A peaceful and tranquil rural life is the dream of many urbanites. In the city full of lights, wine, women and money, people are chasing endless desires. Behind the seemingly prosperous life are countless exhausted bodies and empty and lonely souls.

In the eyes of modern people who are burdened with increasing work and life pressure, rural life is so peaceful and beautiful. Away from the hustle and bustle of the city and leaving behind the complicated world, the beauty of tranquility is so desirable.

The same is true overseas. Just under the farming label, it has accumulated 15.7 billion views. Perhaps, the slow-paced rural life is a piece of pure land in the hearts of every urbanite.

Overseas farmers record every detail of their lives. #Farmlife, has received nearly 30 billion views.

For most urbanites, rural life may be just a distant and unattainable "poetry". Browsing videos of rural life on TikTok or other social media platforms may soothe their souls that have nowhere to go.

Many savvy overseas farmers, seeing the TikTok audience's love and interest in rural life content, have started recording daily life on their farms and using TikTok to promote their own farm products.

This smiling Asian girl, Jessica, lives a life that countless people envy. Jessica, who used to be a full-time accountant, was tired of the boring and competitive workplace. The simple, self-sufficient rural farm life was what she longed for. The brave Jessica chose to follow her inner voice, quit her job in Boston, and started a new life with her husband and two children.

The pastoral life that many people dream of is as beautiful as it is difficult. Hard work cannot bring enough income to maintain life. In the beginning, the meager income from the sale of self-produced agricultural products was not enough to support the family. Jessica also worked part-time as an accountant, and her husband did not quit his full-time job as a caregiver.

Running a farm may be more difficult than working in the city. The vibrant scene, shiny, fresh and juicy fruits and vegetables cannot bring a good life just by looking at them. You also have to find a way to sell them at a good price. The farm needs to balance income and expenditure and make a profit, and the family needs enough income to maintain their lives.

Fortunately, Jessica began to use TikTok to record her simple farm life, attracting countless viewers who have pastoral dreams. Her TK account has accumulated 380,000 followers and more than 6 million likes.

This has brought a steady stream of business to her small farm. What's more interesting is that Jessica's farm business model has diversified monetization channels. In addition to selling farm products, Jessica has found more sources of income.

Consumers can rent hens and cages from the farm and harvest the eggs laid by the hens during the 6-month rental period. While harvesting the eggs laid by the hens during the rental period, consumers can also experience the fun of raising chickens.

Website: https://www.thunderblufffarm.com/

Even the feed bags for farm animals are made into handbags by Jessica and sold to consumers who support environmental protection and agree with a sustainable lifestyle.

Interestingly, new farmers like Jessica are not isolated cases. More and more overseas farmers are beginning to embrace social media content marketing and digital marketing, building a business model that is completely different from traditional farms.

Tanya, a girl from the United States, chose to settle in the UK after getting tired of the nine-to-five workplace and urban life, and built a small garden organic farm on the Isle of Man. In this humble farm, Tanya grows a variety of plants, from tomatoes, raspberries to flowers, without using any pesticides, fertilizers, herbicides or other substances during the planting process. The plants she grows and the honey produced by the bees she raises are used to make handmade skin care products and soaps.

Tanya shares her tips on growing herbs, vegetables and fruits, and the process of making soaps and natural beauty products on her YouTube account. These poetic and picturesque videos of rural life and very practical gardening and handicraft skills have brought her nearly 200,000 followers and several million-level hit videos.

Like Jessica, Tanya knew that since she had fields and a farm at home, she could make videos showing the tranquil and poetic rural life, and thus gain a steady stream of traffic, viewers and fans on social media and content platforms.

This series of videos created a clear organic farmer's personality, bringing in massive traffic and a group of loyal fans who love sustainable lifestyles and support environmental protection. Based on her account personality and fan base, Tanya designed three monetization channels for her farm business.

1. Sell soaps and skin care products made from vegetables, herbs and flowers grown through independent websites

If you only sell agricultural products, the timeliness of picking, harvesting and transportation of agricultural products determines that the sales of products can only cover a small area and market. However, soaps and skin care products made through deep processing have higher added value and can also cover the global market through independent website sales.

2. Knowledge Monetization

Tanya's independent website also sells digital products, including online courses on soap making, e-books on healthy living, beauty and skin care, and e-books on various garden management and gardening skills. The marginal cost of digital products is almost zero, with only one-time tutorial recording or e-book writing costs, and no fulfillment and delivery costs.

3. Product placement and traffic monetization

Tanya's social media content creates a full-fledged personality for her, who loves environmental protection and adheres to a sustainable lifestyle. Such a strong IP and positive personality traits are more likely to win the trust of fans. In addition, Tanya's content is relatively vertical, and the fans and traffic she attracts are very precise, which is very valuable to farm and gardening equipment sellers.

In many of Tanya's videos, you can find product placements from farm and gardening equipment manufacturers, from planting tools and greenhouse equipment to flower and vegetable seeds. She shows viewers the planting process in her own garden, introduces the products of her partners, and guides viewers to click on the link to buy in the comment area.

In the eyes of many people, agriculture is a very low-income and difficult industry, and hard work can only be exchanged for meager income. Then, new farmers who embrace digital marketing and reconstruct business models allow us to see the poetic and picturesque rural life while also reaping benefits commensurate with the hard work.