Millions of incentives, tips for booming sales during peak season: 2024 Shopee Seller Incentive Conference concluded successfully

August 1, 2024, Shenzhen - Recently, the annual seller incentive conference of Shopee, the leading e-commerce platform in Southeast Asia, came to a successful conclusion, officially igniting the hot atmosphere of the cross-border peak season in the second half of the year. The conference was themed "Upgrade to Go Global and Win the Peak Season". Shopee Chief Business Officer Zhou Junjie, Shopee Cross-border Business General Manager Liu Jianghong and many special guests attended to share the latest insights and strategies on platform trends, category growth and brand building, and officially announced the "Million Incentive Plan" for the 2024 peak season. The conference brought together more than a thousand sellers and partners, and also attracted tens of thousands of sellers to watch online, which was unprecedented.

2024 Shopee "Upgrade to Go Global, Win the Peak Season" Seller Incentive Conference was packed

This year, Shopee has accelerated the sales volume of sellers during the peak season with three major incentives. Not only has it launched a peak season incentive competition for all sellers on the platform, but it has also created a variety of incentive plans based on the attributes of different sellers, including commission reductions, logistics subsidies, and support for on-site and off-site resource deployment. At the same time, it has added exclusive incentive projects to enable strategic sellers on the platform to achieve a breakthrough in sales volume. In addition, this conference has set up a brand sub-venue for the first time, which will analyze the practical experience of brand operations and brand-exclusive incentive projects in detail.

Shopee continues to lead Southeast Asia, with strong growth reaching new highs

Shopee's Chief Business Officer Zhou Junjie first shared the latest industry trends and platform performance. In the first quarter of 2024, Shopee's order volume and GMV both hit record highs, and won the first place in the total time of global and Southeast Asian shopping apps in the first half of 2024 , the first place in monthly active users and total downloads of Southeast Asian shopping apps, and many other shopping app championships; in terms of market share, Shopee won the first place in Southeast Asian e-commerce transaction share in 2023, and the total transaction volume of the platform accounted for almost half of the Southeast Asian market . It is worth mentioning that Shopee's fully managed business has also achieved rapid growth, with the highest daily order volume increasing by 30 times compared to the beginning of the year.

Behind this soaring achievement, Shopee has benefited from seizing the rising consumption power of Generation Z. According to the Southeast Asia Generation Z Shopping Behavior Research Report released by Kantar, an authoritative market research organization, a quarter of the Southeast Asian population is young people of Generation Z. They are becoming an important force for consumption, and their purchasing power will reach US$140 billion in 2030, of which 64% prefer shopping on e-commerce platforms. Not only that, the conversion rate of Generation Z from browsing to ordering on e-commerce platforms is as high as 3.3 times that of social platforms. Zhou Junjie said: "Improving user experience and enriching the content ecosystem are our two main focuses. In the future, Shopee will continue to increase its attention and investment in logistics, payment, after-sales, content, etc., and attract more young consumers through more high-quality and innovative products and services."

Multiple strategies work together to trigger higher growth during the peak season

Liu Jianghong, general manager of Shopee's cross-border business, reviewed the strong growth of cross-border sellers in the first half of the year, especially the positive boost to orders from big sales. He pointed out: "In order to better help cross-border sellers win the peak season, the platform has also made further upgrades in its cross-border strategy, with a comprehensive attack in three major directions: depth, speed, and breadth. This includes creating diversified overseas routes, upgrading logistics fulfillment services across the entire chain, and strengthening the content ecosystem of live broadcasts, short videos, etc., to help more sellers seize the traffic dividends during the peak season and accelerate the growth of explosive orders."

● Create a flexible business model to "deeply" adapt to various overseas needs

As more and more sellers with different characteristics and advantages enter the cross-border e-commerce industry, Shopee is also optimizing the cross-border link Shopee logistics services while launching diversified overseas business models such as localized fulfillment and full-hosting services to fully tap the potential of China's supply chain and promote the export of various domestic products. In the first half of 2024, the daily order volume of Shopee's localized fulfillment business increased by 5 times year-on-year.

● Upgrading the entire logistics chain to create a new “speed” for Chinese products to go overseas

As a key part of user experience, parcel delivery efficiency has become one of the core competitiveness of sellers. In response to this, Shopee has focused on end-to-end logistics and fast delivery, launched 5-day delivery channels for Singapore, Malaysia, the Philippines, and Thailand, and 4-day delivery channels for Vietnam, and optimized each link: in the first-leg shipment, the free door-to-door pickup time was adjusted, the free pickup area was expanded, and Hefei, Nanjing, Huizhou, and Shangrao were added; in trunk transportation, Jinan and Nanning transshipment warehouses were added, and Da Nang, Vietnam, and northern Luzon Island in the Philippines were added as cross-border transportation injection points; in the last-leg delivery, active investment was made in logistics infrastructure, and 5 automated logistics distribution centers and 385 first/last kilometer hubs were added last year, and the coverage of SPX Express has exceeded 90%.

In addition, Shopee's localized fulfillment project has launched "next-day delivery" and "fast delivery" time-guaranteed services in Vietnam, Singapore, Thailand, and the Philippines, and has set up exclusive labels and traffic portals, so that sellers can enjoy higher benefits in terms of traffic, conversion, and commission discounts. Data shows that within two weeks of obtaining the exclusive label, the product traffic increased by 21%.

● Live broadcast and short videos are in full bloom, increasing the breadth of content coverage to leverage conversions

Since 2023, Shopee has focused on the e-commerce content ecosystem. During last year's big promotion, Shopee Live showed amazing explosive power and continued to rise. In June 2024, the number of cross-border live broadcast orders increased by more than 9 times year-on-year. In addition, the Shopee Video short video function launched this year has also achieved remarkable results, with cross-border short video orders increasing by as much as 19 times in the first half of the year. Behind this is Shopee's efforts in traffic, supply, incentives and other aspects: in terms of live broadcast, the platform has launched live broadcast advertisements covering multiple traffic entrances, providing MCN official certification and anchor resource packages, and giving merchants incentives to start broadcasting, issuing exclusive coupons for live broadcasts, etc.; in terms of short videos, it has launched exclusive incentives for cross-border sellers, various efficiency tools, and created popular short video lists and short video marketing manuals to help sellers unlock new traffic outlets.

This conference also set up four special sub-venues for electronics, fashion, lifestyle, and fast-moving consumer goods. Senior experts from the platform provided targeted industry interpretations and excellent case studies, revealing the hot-selling trends in the second half of the year. The brand sub-venue, which was set up for the first time, invited representatives from well-known domestic sports brand 361°, innovative consumer electronics brand NIIMBOT, and beauty brand Sacelady to share their practical experience in peak season operations, which was full of practical information.

The second half of the year is about to start a wave of intensive promotions and sales. Shopee will continue to be user-centric, integrating the advantages of one-stop e-commerce ecological services to provide sellers with a more fertile soil for development and jointly welcome the next wave of peak season traffic peaks.

Shopee Platform