On July 8 , Kaola.com released a list of women's outdoor sports consumption in the first half of 2021 , with fishing ranking first! Outdoor sports such as surfing, rock climbing, hiking, and mountain climbing are also very popular.
Among the top fishing consumption items, lure rods, fishing reels, lures and other lure equipment are the best sellers . Compared with the same period last year, the sales of lure rods increased by 210% year-on-year . Hunan, Hubei, Guizhou and Sichuan are the regions with the highest frequency of female anglers.
In the Koala fishing circle, female anglers are not only professional, but also look good. When searching for keywords such as "lure" and "lure", they also search for sunscreen products, professional outdoor sports tights and other products. Even if the lures have the same function, they tend to choose brightly colored ones.
As a professional female angler in tournaments and a fishing blogger with 100,000 followers, "Luya Lili" feels this very clearly: " Five years ago , 99% of my fans were men; now, every day, there are girls who send me private messages asking me how to match the entry-level lure fishing equipment, which should not only be easy to use but also look good. "
Lily explained that compared to the high physical requirements of sea fishing and the long wait of traditional fishing, lure fishing, known as "water golf", is light and flexible and suitable for girls. A fishing rod and some baits are enough to start this fun little hunting game. And women's patience and delicate observation are one of the most critical qualities of a qualified lure fisherman.
Female angler "Lurea Lily"
For beginners, the first set of lure equipment is very important. Because lure fishing requires frequent casting and reeling, if the fishing line is often tangled, the rod is too heavy, and the fishing reel is not smooth, it will affect the fishing experience.
Many female anglers lamented that Japanese fishing gear is very suitable for beginners, but in the past , a set of Japanese lure equipment needed to be ordered from overseas websites, which was expensive and took at least a month to ship . Now the same set of lure equipment can be found on Kaola.com , with a richer variety of lures, and can be delivered directly from Japan in as little as a week , which greatly reduces the threshold for girls to buy Japanese lure equipment.
" There are many cutting-edge female white-collar workers on Koala . They love to try various cutting-edge lifestyles. Fishing is just a small incision. In the future, we hope to continue to explore the most cutting-edge and interesting lifestyles in the world with them through overseas direct purchases. " said Xu Jun, head of the overseas direct purchase industry of Koala. Koala Global Shopping Outdoor Activities |
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