Tmall Global launches intelligent warehouse network, cross-border parcels are sent from one warehouse to the nearest delivery point across the country

On August 30, Tmall Global officially launched its intelligent warehouse network, placing cross-border goods in warehouses closest to consumers in advance. The next-day delivery rate of merchants' cross-border packages can be increased by up to 90%, further optimizing the consumer experience.

"Cross-border goods under the traditional bonded warehouse model are often shipped nationwide from one warehouse, and consumers who are far away from the bonded warehouse cannot enjoy next-day delivery of imported goods." A relevant person in charge of Tmall International introduced that Tmall International has enabled the use of an intelligent warehouse network. Based on the characteristics of merchants' goods and consumption data analysis, it provides cross-border merchants with intelligent warehouse network planning, and stores goods in the forward warehouses in the corresponding areas in advance to ensure that goods are shipped nearby and delivered the next day after consumers place an order.

At present, the first batch of forward warehouses are located in five core cities in East China, South China, Central China, and North China . After the allocation, the next-day delivery rate of goods in the corresponding regions can be increased by up to 90%. Consumers can identify such goods through the "next-day delivery" label on the product page.

It is understood that this is the first intelligent distribution warehouse network in the country that is built without increasing the logistics costs of merchants. It also makes Tmall Global the first import platform to achieve next-day delivery of bonded goods on a large scale.

( Tmall Global launches smart warehouse network )

A relevant person in charge of P&G's supply chain said that previously the brand's cross-border products were shipped nationwide from a warehouse in South China. On the eve of 618 this year, they were connected to the smart distribution warehouse network, and a large number of popular personal care and health care products were pre-positioned at Tmall International's East China warehouse. The supply chain and logistics efficiency have been significantly improved, and consumers received the goods the next day after placing an order through live broadcast.

During big sales and holiday shopping seasons, the smart warehouse network has a particularly significant impact on improving the shopping experience.

"The intelligent distribution network breaks the geographical restrictions of bonded warehouse delivery ," said the head of overseas flagship store operations of British fashion watch and accessories brand Lola Rose. After the launch of the next-day delivery service, the next-day delivery rate of local delivery has increased significantly . Consumer feedback is very good, and they are full of praise for the logistics timeliness and packaging, which also boosted the sales of popular watches during the Chinese Valentine's Day to a certain extent.

( Cross-border merchant logistics speeds up again )

In fact, in order to enhance the imported consumer experience, Tmall Global continues to increase its investment in cross-border logistics and supply chains , and continues to innovate to reduce costs and improve efficiency for merchants.

For example, by creating a "live broadcast flexible supply chain", the speed of cross-bonded area stocking has been increased by 4 times, allowing delivery during live broadcast; the first "cross-border new retail" store in the country has been opened, achieving a 20-minute express delivery of cross-border imported goods; Cainiao and the customs have been jointly created to create a second-level customs clearance system, and the customs clearance time for tens of millions of orders on Double 11 was accelerated by 2 hours year-on-year; the first cross-border public distribution center in the country was put into use, allowing Guangzhou 's imported "night packages" to be shipped in the warehouse one day earlier.

Since Alibaba set a goal of importing US$200 billion in five years in 2018, Tmall Global has continued to innovate with Cainiao, accelerating the layout of cross-border logistics supply chain infrastructure to help overseas brands quickly enter China. At present, Tmall Global has opened 1,500 routes from more than 40 countries and regions overseas to China, and has deployed bonded warehouses covering 1.7 million square meters, allowing overseas brands to stock up in China with one click.

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