The market value increased by 3 times, and the hot sales firmly secured the top spot

As the entertainment terminals of many families have changed, the popularity of smart projectors has also increased. This huge trend has led to the emergence of many brands, and the market competition has been unprecedentedly fierce. However, even in such a fiercely competitive industry environment, XGIMI Technology has successfully stood out with its own strong strength and quickly gained a foothold in the industry.

One year after listing, the market value increased by 3 times

Xgimi Technology is a well-deserved Amazon projector brand , and is also the parent company of Xgimi, which was once among the "top two in global home projector shipments".

In March last year , XGIMI Technology was listed on the Science and Technology Innovation Board, with an issue price of 133.73 yuan per share, and a market value of 6.687 billion yuan at the time of listing . The hot projector market is obvious to all, attracting capital markets to "increase investment". Tianyancha data shows that before listing, XGIMI Technology had experienced 7 rounds of financing, which was a key factor in the rapid development of the company's business.

After a year of development and accumulation, XGIMI Technology has once again proved its strong strength to the industry in terms of stock price and market value. As of press time, XGIMI Technology's stock price was 379.09 yuan , and its market value was 18.955 billion yuan. Both the stock price and market value have increased by nearly 3 times compared to a year ago .

The most direct basis for capital market investors to judge the value of a company is financial data. If the financial data is outstanding, the stock price and market value will also rise accordingly.

Looking back at the performance of Xgimi Technology in 2021, it can be described as " stable ". As a leading brand in the field of projection, it has absolute advantages in both the accumulation of technology and the precipitation of products. It is precisely because of this that even when many Shenzhen Amazon sellers "fell" one after another last year, Xgimi Technology did not seem to be affected too much. Many products still maintain a good sales trend on Amazon, and the overall performance is still impressive.

Financial report data shows that in 2021, XGIMI Technology achieved operating income of 4.046 billion yuan, an increase of 43.06% over the same period last year ; net profit attributable to the parent company's owners was 489 million yuan, an increase of 81.79% over the same period last year. The company's total assets were 5.121 billion yuan, an increase of 106.49% from the beginning of the reporting period.

After successfully listing on the Science and Technology Innovation Board, XGIMI Technology has steadily advanced various tasks in accordance with the established business plan and strategic goals, which is the reason for the company's business development and performance growth. According to the financial report, XGIMI Technology has made optimizations and investments in supply chain, R&D, product structure, talent team reserve, and brand building .

In terms of the impact on the main business, the sales volume of XGIMI Technology's products showed an upward trend in 2021, which led to the growth of total operating income. At the same time, the company adjusted its pricing strategy and product structure , and the continuous introduction of the company's self-developed optical machine led to an increase in gross profit margin.

In the growth process of XGIMI Technology, research and development is undoubtedly the most effective ripening agent. An industry insider once said that XGIMI Technology can be regarded as a pioneer and innovator in the smart projection market, and its innovative thinking and unique strategy make it unique in the industry.

With the first place in both shipment volume and sales volume , XGIMI Technology firmly holds the throne of the leading projector brand

When talking about the hottest consumer electronic products at the moment, smart projectors must be ranked first. In the fiercely competitive smart projector market, when major brands are emerging like mushrooms after rain, XGIMI Technology still occupies an unshakable position with its own strength and reputation.

In the latest "IDC 2021 Q4 China Projector Market Tracking Report" released by IDC, the total shipments of the Chinese projector market in 2021 were 4.7 million, and XGIMI Technology accounted for 21.2%, taking the first place in the projection market shipments , and its market share exceeded the sum of the second to fourth place. At the same time, XGIMI Technology continued to rank first in overall sales in 2021.

According to the data, the top five projector products shipped in the Chinese projector market are all from XGIMI, namely NEW Z6X, H3S, Z8X, Play and Z6. Not only that, H3S and NEW Z6X also ranked first and second in the list of the highest sales of single products. There is no doubt that XGIMI Technology has been double-proofed by high sales volume and high sales.

As a pioneer and innovator in the smart projection market, XGIMI Technology has distanced itself from many industry players through its own "involution". Take H2, one of XGIMI's classic flagships, for example. In order to achieve the most ideal visual and heat dissipation performance, it has experimented with more than a dozen solutions.

With nearly 200 million RMB invested in R&D, XGIMI Technology fully demonstrates its scientific and innovative spirit

Like a number of big-name companies that focus on R&D, Xgimi Technology did not take advantage of industry trends and low-cost light assets to capture market opportunities. Instead, it chose to take "technological innovation" as the foundation of corporate development, strengthen the cornerstone of the company, and increase R&D investment.

According to the third quarter report of XGIMI Technology in 2021, in the first three quarters of 2021, XGIMI's R&D investment reached 175 million yuan, a year-on-year increase of nearly 100%, and the proportion of R&D funds in revenue was as high as 6.63% . The company's R&D personnel reached 524 in the first half of 2021. The continuous growth of R&D investment has truly reflected XGIMI's scientific and technological innovation.

Industry insiders said that the total R&D investment of XGIMI Technology in 2021 is very likely to exceed the annual profit of most players in the domestic projection industry. There is no doubt that XGIMI Technology's investment in R&D has been transformed into intellectual property costs, and has also laid a good foundation for the growth of XGIMI Technology's business.

At the same time, the booming Xgimi Technology has also been favored by the government. According to the announcement released by Xgimi Technology in December 2021, the company and its three subsidiaries received a total of nearly 27 million yuan in revenue-related government subsidies from July 16 to December 2, 2021.

At present, XGIMI Technology is accelerating the expansion of overseas markets and actively building overseas channels. While promoting the overseas expansion of its own brands, XGIMI Technology has achieved good results, and its overseas sales have maintained an annualized growth momentum in the past three years. According to XGIMI Technology 's 2021 semi-annual report, its overseas revenue has reached 132 million yuan, a year-on-year increase of 136.51%.

However, as far as the current situation is concerned, "chip shortage" has always been the biggest risk factor for XGIMI Technology. Since mainstream consumer-grade projection equipment all use DLP projection technology, its core patents are all in the hands of an American company, especially the core component DMD chip. In the future, if there is a shortage of core components and they cannot be supplied, it will inevitably have a certain impact on the company's operations. If XGIMI Technology wants to maintain its position in the fierce industry competition, it must form a solid and significant moat.

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