4.5 billion views! Another hot-selling product is popular all over the world

Many European countries are now facing a serious economic crisis due to skyrocketing inflation and out-of-control finances. In the UK, inflation has reached its highest point in nearly 40 years. The IMF predicts that the UK's GDP may be overtaken by India this year and fall out of the top five in the world.

Under various crises, the consumption capacity of the British people has been squeezed, and the sales growth of most products has reached a bottleneck. It is worth noting that air fryers are still a hot commodity in the market.

The business opportunities of "staying at home" are endless, and air fryers have become a must-have at home

Recently, the British Retail Consortium ( BRC ) released the UK retail data for August, pointing out that due to continued energy prices and inflation, UK retail growth slowed down in August, and sales in both online and offline channels declined. In addition, according to Barclaycard data , compared with last year, British consumer spending in August has been declining for several consecutive months .

At this time of sluggish consumption and shrinking spending, a certain product has quietly become the most desired item for British people in recent times.

Data from British department store chain Argos shows that searches for air fryers, slow cookers and cost-effective kettles have surged as consumers look for lower-cost cooking methods.

It is reported that on Tik Tok, the tag "#airfryer" has been viewed a total of 4.5 billion times . Influenced by this trend and the pursuit of energy-saving life, in August, an average of 1.6 air fryers were sold per minute on Argos . In addition, air fryers occupied 3 seats in the TOP10 list of hot search terms on Amazon UK in the week .

Google Trends data also shows that in early September, " air fryer " became the number one search term in the UK , with 1.84 million searches , equivalent to 3 searches per second.

BRC CEO Helen Dickinson said that the current inflation rate in the UK is over 10%, which means that consumer spending is likely to decrease further. With the end of summer activities and the low popularity of the back-to-school season, sales of clothing , white appliances and household goods have suffered a severe blow , but sales of air fryers have been boosted.

The survey shows that nearly 40 % of British consumers said that the small kitchen appliance they are most likely to buy online in the next year is an air fryer, followed by bread makers, ovens, blenders, slow cookers , etc.

This shows that driven by factors such as high energy prices, air fryers are becoming a high-demand product among the British.

For many consumers, in addition to energy saving, the advantages of air fryers such as no need for preheating, small footprint and fast cooking speed have also made it quickly defeat traditional ovens and become the "new favorite" in the kitchen.

Nowadays, many families in the UK are controlling energy costs by reducing the use of washing machines, etc. Compared with using gas stoves or ovens, air fryers can save about 50% of energy costs for ordinary households.

With the advent of air fryers, the demand for related auxiliary tools will naturally increase. On Amazon, air fryer recipes and essential tin foil mats, oil-absorbing paper, silicone mats, etc. are all frequent visitors to the best-selling list.

" Exploding " is popular all over the world, with 13 times sales in the peak season

In 2020 , under the influence of the new crown epidemic, the booming sales driven by the " stay-at-home economy " prompted the small kitchen appliance industry to accelerate , and its retail sales volume increased significantly .

Among them, the air fryer has quickly become popular all over the world due to its " small and beautiful " product characteristics, and has become a clever little assistant for people's home life .

Euromonitor data shows that the global air fryer market will grow at a compound annual growth rate of 18.9% from 2016 to 2021. As consumer spending power continues to improve and user habits gradually develop, the market size will continue to grow in the future.

Around the Spring Festival this year, it was the peak consumption season for air fryers in Southeast Asia . During this period, the sales of air fryers of a certain kitchen appliance brand on Lazada increased 13 times .

With the help of convection mechanism, fast cooking with little or no oil is used to achieve the effect of food being immersed in oil and fried . This new way of healthy cooking is exactly what consumers like , especially in Europe and the United States .

As a major consumer of air fryers, the search volume for air fryers in the United States soars to the highest level of the year almost every November to December.

At the same time, the NPD Group 's report also pointed out that in the United States, the sales of air fryers have increased by 76% in the past two years compared with 2018-2019 . From the beginning of 2020 to the end of 2021 , a total of 25.6 million air fryers were sold in its online market , and the use of air fryers in dinner occasions has increased by more than 60% in the past two years. In addition, the sales of air fryer recipes in the US online market reached 971 million in 2021 .

Overseas, home appliance brands such as JS Global Lifestyle, Vesync , and Philips have obvious advantages , and the popularity of air fryers has directly driven the rapid growth of these brands' corresponding business revenues . Although domestic brands such as Midea and Joyoung are not yet able to compete with these brands after going overseas, their market share is also increasing.

Benefiting from the high prosperity of the industry, Biyi shares were officially listed in February this year, becoming the " first stock of air fryers ". Last year, it achieved revenue of 1.6 billion yuan , a year-on-year increase of 40% . Taking 2019 as the starting point, the compound annual growth rate is 49%. In addition, as the global leader in air fryer OEM, Biyi is also a supplier of well-known domestic and foreign home appliance brands such as Philips, Cyber, and Supor.

Valued at $120 billion, the small kitchen appliance market is booming

In fact, in addition to air fryers, other small household appliances are also attracting the attention of consumers. Especially on social media platforms such as Tik Tok, Internet celebrities share their exquisite home life, which has led to a wave of craze for household items, especially small household appliances.

Statista data shows that the total global revenue of small kitchen appliances reached US$117 billion in 2020 , and is expected to return to growth after a brief correction, reaching US$11.95 billion in 2025 , with small cookers leading the market.

As household consumers are increasingly pursuing a fashionable home life, " healthy cooking ", "originality" and "small and exquisite" are becoming the new kitchen themes. At that time, the global small household appliance market , especially the demand for air fryers, toasters , breakfast machines and other products, will increase significantly.

Kitchen appliance sales have grown 35% over the past two years and are expected to continue to grow over the next two years , according to NPD Group, with large appliances as well as smaller appliances such as slow cookers, toasters, air fryers, electric skillets and rice cookers all in high demand.

After the outbreak of the epidemic, driven by cookware, tableware and bakeware, 89% of home electronics categories saw double growth in sales volume and sales revenue .

The popularity of this market is obvious to all. In the past two years, more and more sellers have entered the market. However, due to this, the market competition is also increasing . E-commerce platforms such as Amazon and eBay have higher and higher requirements for product compliance and safety. The copyright of product appearance, trademarks, and product safety performance are all important monitoring points for local relevant departments.

As overseas consumers gradually resume their outdoor life, the bonus tide has receded and the consumer demand for small kitchen appliances has cooled down. However, based on the changes in the behavior and habits of young consumers, in the long run, small kitchen appliances such as air fryers will still be high-profile and high-demand products and will maintain an overall growth trend.

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