Fast-moving consumer goods are hot in Southeast Asia, and demand for these four categories of products is booming!

For sellers, understanding market trends and grasping consumers’ psychology are the first and most important steps. Seizing new business opportunities in the coming year is the prerequisite for explosive sales!

Looking back at 2020, fast-moving consumer goods became popular in Southeast Asia and achieved impressive results on the Lazada platform. Among them, maternal and child products, toys, beauty and skin care, and pet products continued to soar in popularity and were deeply loved by Southeast Asian consumers.

In the new year, how will Lazada Southeast Asia’s fast-moving consumer goods perform, and which products will become bestsellers?

Maternity and baby products

The number of newborns in Southeast Asia has increased year by year, and the demand for maternal and child products has been growing. Coupled with the emergence of the epidemic, most consumers choose to purchase through online platforms. Such products have become very popular and sales have surged.

Among these products, baby clothing saw the strongest growth, especially boys' clothing, crawling clothes, and parent-child clothing , which all performed well during the Double 12 event.

In addition to baby clothing, sales of baby travel products and maternity products during the Double 12 period were also considerable. Among them, diapers that can be washed and reused are the most purchased products among Southeast Asian mothers.

Toys

In recent years, remote control toys and blind boxes have performed very well in this category, with demand and sales continuing to rise. With the Spring Festival approaching, the popularity of building blocks, figurines and dolls has soared, and toys have become the best choice for gifts.

In addition, children's dolls, figures, scooters, and animation /anime character toys are also selling well.

Beauty and Skin Care

In Southeast Asia, essences with moisturizing and easily absorbed effects are very popular, and skin care products such as facial masks are the "favorites" of consumers in this region. Toiletries, blush, lip gloss, electric toothbrushes, essences, mascaras , etc. are all hot-selling items.

Interested sellers should pay special attention and make sure to understand consumers' preferences and consumption characteristics in advance. Cosmetic consumers in this region pay more attention to whether the product is suitable for their skin tone when shopping.

Pet Products

As people's living standards continue to improve, the pet economy has set off a trend in Southeast Asia, with a surge in demand for pet supplies, and growing demand for products such as grooming supplies, fishing gear, cat beds, litter boxes, pet mats, and collars .

Southeast Asia, this "treasure bowl", is attracting more and more brands and businesses to join the market, and its future development is limitless. New year, new business opportunities. Seizing the opportunity and taking advantage of the trend will surely bring you great rewards!

Southeast Asia

Lazada

Fast Moving Consumer Goods