More than 10,000 orders were sold in 14 days after it was put on the shelves. This product is a hot seller.

Unlike the late traffic and poor order volume before Halloween, the demand for Christmas products is very strong, and search terms have ranked among the top search lists. Many sellers even said that the order rhythm is comparable to Black Friday!

However, since most products with Christmas atmosphere are similar to each other, the competition among similar products becomes extremely fierce. To avoid this situation, some sellers choose to find another way and harvest a wave of Christmas traffic from another angle.

After 14 days on the shelves , a single product sold more than 10,000 orders

When thinking of Christmas, many people will naturally think of the scene of the family gathering together happily. At the gathering, entertainment activities are naturally indispensable. At this time, if there is a small game suitable for multiple people to participate in, it will be very appropriate.

It is understood that a seller recently stumbled upon a product called "Magnetic Chess Game" while selecting products . Judging from the appearance and introduction of the product, this product is only composed of a few magnets and a rope, and there are no complicated parts.

But such a simple little toy has become a hot-selling product that many sellers have been discussing recently. Many impatient sellers have already put the same link on the shelves, looking forward to another wave of orders before the holiday.

According to the seller, the product he discovered by chance is similar to an educational toy and is priced at US$15.99. Data shows that the product was just put on the shelves on November 23 and immediately took off, with sales reaching over 10,000 in just 14 days. The monthly sales may reach as high as US$300,000.

What surprised the seller even more was that this product did not choose FBA, but chose the relatively low-cost FBM. Under this situation, it still received a lot of orders. It seems that this product is indeed unique and the marketing investment must have been made.

With such a large amount of traffic, the ranking of related search terms must have risen a lot. After searching, it was found that the keyword "magnetic chess set" ranked 76608 on Amazon US this week, up nearly 30,000 from last week. In addition, the keywords "magnetic chess board" and "magnetic chess game using string and stones" also achieved a significant increase.

Of course, in addition to Amazon channels, social media platforms are also indispensable for marketing, and TikTok, as a recent "hit-making machine", must have contributed to it. After searching on TikTok, it was found that there seems to be a craze for playing with magnetic toys recently, and many bloggers have shared videos of themselves and their friends playing "chess".

Because this toy is easy to play and the process is entertaining and interesting, it can be widely disseminated on platforms such as TikTok, which has brought with it overwhelming traffic and a large number of messages from netizens asking where they can buy the same model.

According to data from Google Trends, the search volume for the related hot word "magnetic chess" on Google reached a peak in early December, and then began to decline, but still remained at a high level.

It is precisely because this product has no threshold and enjoys huge traffic dividends that it has attracted many novice sellers to imitate it, but they ignore the hidden risks.

Although the hit is good, there may be a risk of infringement

Many experienced sellers speculate that if nothing unexpected happens, this product must have been patented by someone, otherwise the first person to sell this product would not have dared to promote it so locally. He should have expected that many people would start to imitate this product after it became popular.

However, despite this, a large number of similar products still appeared after searching for keywords. Apart from slight differences in the product pictures, the products themselves are no different. Some even have the same packaging boxes.

Some sellers believe that there is indeed a situation in the market now, that is, a small number of merchants will deliberately create some very light and easy-to-imitate popular products, and register patents in advance, and then wait for novice sellers to fall into the trap. If they choose to put similar products on the shelves, they will fall into the trap.

As a result, after the patents of these merchants are issued, they will complain to the platform about these sellers, and most of the sellers' accounts selling the same products will be frozen. If the sellers want to get back the frozen funds, they can only choose to pay to settle with the other party. Some people speculate that the money spent will basically reach half of the amount of money that was frozen.

Although this practice is not honorable, it once again reminds sellers of the importance of anti-infringement awareness. When listing a new product, they must conduct relevant investigations in advance to avoid various problems later.

In addition to this magnetic toy, there are many other Christmas products that also have infringement risks, and sellers need to be careful to avoid them when selecting products.

The most iconic item of Christmas is the Christmas tree. It can be said that the holiday would not be right without the Christmas tree. On Amazon, there are also many Christmas tree products on sale, and the number of reviews for many of the listings has reached an astonishing 5,000+ .

However, many Christmas tree designs have registered appearance patents, so sellers need to be careful about infringement risks when selecting products.

With a Christmas tree, it is natural to hang various decorations on it. On Amazon, there are more than 70,000 products of related decorations for sale. Although there are many types to choose from, many mainstream styles have been patented, such as the more common crown tree tops and related hangings.

In addition, the popular product Christmas candles are also a disaster area for sellers. It is understood that this product also became popular through the viral spread of TikTok, and the video views of related keywords have been 68.3 million times.

Another Christmas elf toy has a large number of domestic sellers. It is understood that the plaintiff of this product is CCA AND B, LLC, whose The Elf on The Shelf IP is based on the American children's storybook of the same name. So far, 89 defendants have been announced, most of whom are domestic sellers.

Overall, many popular Christmas-related products have infringement risks. For sellers, it is not easy to avoid various risks while finding products with traffic and enjoy a wave of Christmas traffic.

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