"Are there not enough people who say product development is a waste?" It hurts...

Q: Many people say that 70% product and 30% operation, and mastering product development = mastering the code to wealth. Is your company's development status very high?

A: Development has a high status? Are there not many people who say that development is rubbish?

Editor: …

The daily confusion of product development: This position has no development prospects

What does development do? Develop products.

Is this a good position? Not good.

The editor found in interviews that many people in the industry were confused about their work content and career prospects.

A: I feel that development is very exhausting. It is really tiring if a product that I think is good is rejected by the boss and the operation department.

B: After working as a developer for a year and a half, I feel that my work is becoming less and less exciting. Every day, I either check the status of my company's products or look for various popular new products. The important thing is that if the product does not sell well, it is the fault of the developer, and if the product sells well, it is the credit of the operation.

C: The development is very simple, but it is mainly tiring for the eyes.

D: There is actually no threshold to development, anyone can do it. Whether you do it well or not is another matter. The difficult part is comprehension.

“Are there not enough people who say development is rubbish?” Why is development looked down upon?

In contrast to the vague outlook of many product developers themselves, the outside world is praising the status of product development ↓↓↓

A: Product development is 70% product and 30% operation.

B: The core position of an e-commerce company is operation, and the core skill of operation is product development.

C: On Amazon, even if the operations are terrible, as long as your product development is strong enough, making $1 million a year is easy.

Various opinions lead to the conclusion that mastering product development is equivalent to holding the code to wealth. However, the reality of many companies is that they are accused of "development is waste". Where does such a statement come from?

A seller said that product development is indeed a very important position, but for those who only say "this product sells well, let the operation promote it" without further research, I will let them go as soon as possible. Development itself is a very important position, but whether one is competent for this position depends on the individual.

As developers, their abilities are naturally divided into different levels. Someone in the game divides the development levels like this ↓

Xiaobai went to Huaqiangbei to get the goods, and sold them at random;

Conscious micro-innovation, good sales rely on supply chain and operation system;

Those who are capable can make molds, those who have vision can add added value, and those who are patient can focus on a product and study it hard;

If you have time and money, go for it! What the hell is going on!

How much does product development make per month? Some people have a base salary of 15k!

Different abilities, company situations, and so on, lead to different salaries for developers. Some developers revealed their current salary situation ↓

A: Shenzhen Minzhi, 3 years of boutique experience, basic salary 15k, gross profit for new products starting from 3 points, gross profit for old product maintenance 1 point.

B: Longgang, 2 years of experience, base salary 12k, gross profit margin for new products 3 percentage points, gross profit margin for old products 1.5 percentage points.

C: Foshan Shunde, operation + development, basic salary 6.5k, commission of 1 percentage point of sales, no distinction between new and old products, the products developed and operated by myself are often taken away and sold by other teams in the company, and are not included in my salary.

Summarizing the above developer salaries, we can see that although some developers are having a hard time, developers with more than 2 years of work experience can easily earn a base salary of more than 10,000.

An industry insider said that the salary of product developers mainly depends on experience and achievements. Generally, developers with BSR development experience, who can clearly review and apply them in new product development, are more valuable. Generally, the base salary of a developer with about 3 years of experience can reach 15-20K, and the commission method is generally 3-8% of the gross profit.

As a developer, is your base salary really in this range? What level are you in now? Feel free to leave a message to the editor.

Development is not as good as operation? Many developers switched to operation

A senior developer said that developers generally go through the following mental journey ↓↓↓

I want to work hard → Damn, the salary of operations is so much higher than mine → The boss brainwashed me, "Development and selection of products is the lifeblood of the company, a very core position", I want to work hard! → I made so much money for the boss? Why only take this little money → No, I want to work alone. No, I want to switch to operations.

Judging from the feedback from developers, many people feel that their salary is not high, especially that their salary is not as high as that of operators. Over time, there is a saying in the industry: there are only developers with insufficient ability, but no low-paid operators. Is this really the case?

It is understood that many developers feel that operations work is better after working in their own jobs for a while, so they switch to operations.

A worker who switched from product development to operations said that he heard that operations paid more, so he left a listed company that was about to go bankrupt, abandoned the low-paying development position, and switched to operations. He felt very good after the job change, and now his monthly salary can reach 18,000 after one year of work experience .

But some people think that developers get paid more. One operator said that their company's developer salary is much higher than that of operators! They work hard to sell products, but end up making wedding clothes for others.

The editor looked up the salary levels of employees of Shenzhen cross-border e-commerce companies on BOSS Zhipin. Judging from the recruitment salary released by a company, the salaries of operations and products are roughly the same, as shown in the figure below↓

The editor also checked the recruitment information of a cross-border seller in Shenzhen and found that the salary of senior operations and product development with 5-10 years of work experience is still quite high. Without further ado, just look at the picture↓

Is the salary of development higher or the salary of operation higher? In other words, which is more important, development or operation?

The love-hate relationship between development and operations

Generally speaking, in cross-border e-commerce companies, product and operation are two very important positions. While the two complement each other, there are also some love-hate relationships that have to be discussed.

Two people who are indispensable to a system often "fight". I believe that many product developers and operators have encountered such things↓

Developers: “How could such a bunch of idiots run a good product like this?”

Operations: "This product is so stupid. What kind of crap is this feature designed for? How am I supposed to operate it?"

"Fighting" is just a daily operation. Sometimes, fights will happen when people are anxious. A friend who works on Amazon product development told me: "It's really annoying to make products. I often get criticized for not choosing the right products. But the most annoying thing is that sometimes the operation will say that the reason for the poor sales is the product. Obviously, other people sell the same product very well, but he doesn't sell it well, and in the end they blame me. It's so annoying!"

The editor also interviewed a product developer, who said: "There are some minor conflicts between me and the operations department. Sometimes they ask if the goods have arrived within two days of delivery. If they haven't arrived, they will complain. I have just started product development and I think I will have many arguments with the operations department in the future."

Although it is common for developers and operators to "fight", there are also times when the two can "shake hands and make peace and share hardships", such as:

If the product is successful, it is the success of the operations manager! If the product is not successful, it is because the development and operations are blind. Then the development and operations will be criticized together!

Just when product development and operations were fighting each other, someone said something very true: "In fact, many cross-border e-commerce operators and developers currently rely on basic salaries to make a living. They are all working for others. How many of them are rich..."

Regarding the question of which is more important, product development or operation, a seller answered the editor seriously and gave the following statement:

1. If the operation is excellent, then even ordinary products will not sell badly;

2. If the product is good, but the operation is average, the sales can only be average (or it may be a big hit);

3. If the operation is excellent and the product is good, then there is no need to worry about it, orders will be booming.

In any case, the longer you work in the product developer and operation positions, the more popular they will become, and the more room for premium you will have.

Product Development

Amazon

operations