Growth slows down, Temu downloads decline for the first time this year!

Since its launch in the United States last July, Temu seems to have accelerated. Not only has it quickly dominated the list of shopping apps downloaded in the United States, but it has also expanded rapidly in the market, and has now opened more than 20 sites including the United Kingdom, Canada, Australia, France, Germany and Japan.

However, Temu’s growth magic seems to be fading recently. According to research released by Morgan Stanley, Temu’s app downloads in the UK have begun to decline, which is the first time this year.

It is understood that researchers at the investment bank found that Temu's downloads fell by about 1.3 million in June this year compared with the previous month. Currently, Temu's UK site has about 23 million visits per month.

This traffic data is similar to that of the old clothing brand Asos, whose website visits in May this year were approximately 24 million times.

In fact, when Temu was first launched, some people questioned how long this growth model could last. After all, it seems difficult to say how far this strategy of quickly attracting consumers by low prices can go.

In addition, it was revealed some time ago that many sellers on Temu had stolen pictures from their Amazon counterparts, and the same products were usually about 30% cheaper on Temu than on Amazon. This behavior of stealing traffic was criticized by many people in the industry.

Many Amazon sellers have said that they have encountered similar experiences and that their traffic has indeed been affected. In the past few months, many Amazon sellers have claimed that their sales have declined to varying degrees.

These sellers have jointly filed a complaint with Temu officials, believing that this behavior has infringed their intellectual property rights, but no results have been obtained so far.

In fact, from an objective point of view, the decline in Temu's downloads is a very normal situation. After all, it has been growing rapidly for so long, and it will definitely slowly enter a bottleneck period. The key in the later stage is to look at the user stock data.

Today, Temu’s top priority should be to think about how to retain traffic after quickly grabbing it. This is an issue that must be considered for a healthy business model.

Temu

Downloads

Downward