TikTok continues to rank first in global app revenue with $296 million in April

With the rapid growth of platform traffic, TikTok has become a money-making tool in the global market.

Recently, Sensor Tower, a US mobile application data analysis company, released a report stating that in April 2022, Douyin and its overseas version TikTok had commercial revenue of more than US$296 million in the global AppStore and Google Play, an increase of 90% compared to the same period last year, once again topping the global popular mobile application (non-game) revenue list!

Among them, approximately 48.1% of the revenue came from the Chinese market; the US market ranked second, contributing 19.4% of the revenue; and the Saudi Arabian market ranked third, accounting for 4.3% of the total revenue.

In addition, YouTube ranked second on the list with nearly $111 million in revenue, a 23% increase compared to April last year. Among them, 40.8% of the company's revenue came from the US market and 21.3% from the Japanese market.

The other three apps in the top five of the list are Google One, Disney+ and Tinder.

In early May, market research firm Insider Intelligence predicted that TikTok's advertising revenue would triple this year to nearly $12 billion, exceeding the combined total of Twitter and Snapchat and surpassing YouTube in 2024.

TikTok previously announced that it will launch its latest advertising product, TikTok Pulse, which can display ads alongside the top four popular videos on the platform.

At present, TikTok has become one of the most popular social media applications in the world. It is in a stage of rapid development and has huge traffic dividends.

In the past few years, TikTok's user base has exploded. In order to more easily reach specific audiences, increase brand awareness and offline sales, more and more companies are choosing to advertise on the TikTok platform. According to statistics, TikTok's advertising revenue reached nearly $4 billion in 2021.

Data shows that in 2021, global mobile phone users spent approximately US$2.3 billion on Tik Tok, including its localized Chinese version Douyin. This figure increased by 77% compared to US$ 1.3 billion in 2020 .

TikTok has over 3 billion overseas users. The large amount of traffic will inevitably form a strong purchasing power, which also brings opportunities to Chinese cross-border e-commerce sellers. For sellers, in order to reap this wave of traffic dividends, they can use TikTok to accurately target the target market.

TikTok

Cross-border e-commerce opportunities