Huge market! Pet consumption boom sweeps Southeast Asia

Nowadays, people's consumption level is constantly improving, and people's consumption concepts have also risen from satisfying daily necessities to spiritual consumption. The accelerated pace of life has forced people to seek various ways to relieve their inner anxiety and stress.

Keeping pets has naturally become the choice of more and more people, and the cute and docile companionship of pets has become a good medicine for people to relieve mental stress.

The craze for keeping pets is not only in China. Now, there is also a wave of pet consumption in Southeast Asia. Data shows that pet products accounted for 16% of China's total exports in the first quarter of 2021. Among them , the pet consumption craze is particularly evident in Malaysia, Vietnam, Thailand, the Philippines and Singapore .

Among the many pet hot searches, pet accessories, cat collars, cat clothing, puppy clothing, LED collars, UV lamps and cat climbing frames ranked in the top 10. Of course, among the many countries in Southeast Asia, different countries have different categories for pet consumption.

Due to the influence of Malaysian laws and religion, dog walking is only allowed in specific areas, so keeping cats is relatively freer. If you have cats at home, you naturally need related products such as cat houses, cat bags, and pet feeders. In addition, Malaysia's national economy is relatively developed, people's willingness to spend on pets is also increasing, and the market potential for pet consumption is also very large.

Compared to Malaysia, people in Vietnam are more keen on keeping dogs. The demand for keeping dogs is different from that for keeping cats. People need to take their dogs out for a walk every day. As a result, products such as dog leashes, pet diapers, and pet brand names have become hot-selling items in the Vietnamese pet market.

Thailand 's pet market has both cats and dogs. Affected by the local climate, the average annual temperature is high and the humidity is high. Functional products such as pet summer nests are very popular in Thailand, and the market demand for other related pet products is also very large. According to a report released by Nationthailand, the number of pet animals in Thailand is on an obvious upward trend, and the corresponding pet consumption market potential is also increasing.

In the Philippines , people prefer to dress up their pets, and pet dresses, pet cartoon clothing, and pet casual clothing have become popular best-selling products.

Singaporean buyers are keen on freshwater ornamental fish, so products such as fish tanks, aquarium LED lights, aquarium pumps, water purifiers, and cleaning tools will become the favorites of Singaporean fish lovers. Purchasing these products can not only increase the survival rate of ornamental fish, but also become a unique ecological landscape in the home, killing two birds with one stone.

Southeast Asia

Pet consumption