Sales surged 40%! Korean high-priced kitchen supplies are now in high demand

Due to the impact of the epidemic , most Korean people stay at home, and online consumption and remote work have become the main ways of doing things. More and more people choose to cook at home , and high-priced kitchen supplies are popular among people.

For people who like cooking, good kitchen utensils are crucial. They all hope that the knives and kitchen utensils are easy to use , so that they can make sumptuous meals more effectively and conveniently.

It is reported that South Korea's Shinsegae Department Store said on the 1st that from December last year to February this year, sales of three high-end cast-iron pot brands (including Le Creuset, Staub and Capso) increased by 40% compared with the same period last year.

According to analysis, with the popularity of home cooking, the number of photos, ideas, and articles shared on social networking services (SNS) has increased , which has led to a significant increase in sales of cast pots .

During the same period, sales of cooking accessories from German high-priced kitchenware brands Henkel , Triangle and Cuchen Profi also increased by nearly 20% , with the price of soup spoons from high - end stainless steel material manufacturer Cuchen Profi reaching 58,000 won.

In addition, sales of other kitchen supplies are also increasing, such as knives, spatulas, chopping boards, ovens, dishwashers, etc., which are popular among the public.

In-young Jo, lifestyle director of Shinsegae Department Store, said: "As home cooking becomes popular , demand for kitchenware is expected to grow steadily, so we will develop a variety of products that match people's lifestyles and trends. "

Now consumers' standards for kitchens are gradually increasing, and they pay more attention to personalized needs. High-quality kitchen products are popular among people, and even many consumers believe that "the more expensive the better". In the future, more and more families and individuals are willing to pay for better quality products.

Times are developing and changing. When selecting products, sellers must master purchasing skills and methods, accurately grasp market trends, and understand mass consumption trends in order to better win the market and seize opportunities.

South Korea

Kitchen supplies

Seller