What is ESR? ESR Review, Features

ESR is an iconic brand of Oriental Silk Road (Shenzhen) Technology Co., Ltd. It is a mid-to-high-end brand that focuses on providing high-quality comprehensive protection for mobile phones and tablets.

About Oriental Silk Road (Shenzhen) Technology Co., Ltd.

Oriental Silk Road (Shenzhen) Technology Co., Ltd. is a leading global retailer of 3C digital accessories. The group owns a number of sub-brands focusing on different functions and styles, and is committed to satisfying the hobbies and needs of every consumer and creating a more complete user experience.

About ESR

·ESR is a mid-to-high-end brand under the Eastern Silk Road Group that focuses on providing high-quality comprehensive protection for mobile phones and tablets. Since its establishment, it has rapidly opened up the market in the digital accessories, mobile phone cases and other sub-industries with its core competitive advantages such as novel design, reliable and durable quality and rapid response to market demand.

Since its inception, ESR has adhered to the two core values ​​of quality and service, and has been recognized by many consumers around the world, with sales performance rising rapidly.

Sales Area

ESR has a huge cross-border e-commerce retail channel network, covering more than China, the United States, the United Kingdom, France, Germany, Italy, Spain, Japan, Canada, Australia, Russia, Brazil, Ukraine, Southeast Asia and other countries and regions, and is deeply recognized by consumers.

Sales Channels

Amazon, eBay, Wish, Lazada, AliExpress, Rakuten, Tmall, JD.com, etc.

Product range

·Yise--Cover your beauty every moment.

With its colorful and attractive color matching and practical functional design, it has set off a color trend in the digital protection category and has become a global best-selling boutique. We always grasp the trend, carefully mix the latest popular colors, research more practical functions, and exclusively match various styles and occasions to make you have a colorful life.

· Jia Lan Mo--Own light luxury fashion at the best price.

Jia Lanmo has teamed up with fashion designers to capture cutting-edge trends and create dazzling digital accessories. You can take control of the trend and match it with your fashion style, allowing you to go out fashionably anytime, anywhere.

·Simple and original--see the original intention in the simplicity.

For you who pursue the essence of life, we provide the most simple and natural products, returning to the most essential design. We insist on strict selection of raw materials to ensure that the final products are high-quality and environmentally friendly, simple but rich in texture, which is the original intention of the design of Zhijianliangpin.

·Yabin Times--Fashion style, professional protection.

Yabin Times is a fashionable protection brand created for modern cities. It has an elegant and stylish appearance and practical protection functions, allowing the owner to be fun and cool while also being fully protected. It is the chic style of modern people to take care of both the inside and the outside.

·Illustrator--Global Illustration, draw your voice.

Illustrators is one of the most popular series of ESR. It brings together many illustrators, who use a unique and delicate perspective to outline the secret voices of urban youth. Use brushes to speak, and use illustrations to convey unique personalities. Welcome to the world of illustrators and unleash your infinite imagination!

·Apple what -- and LOGO spelling.

The ESR series, which takes creativity to the extreme, is popular among consumers around the world. Various quirky characters interact with the LOGO on the crystal clear stage, interpreting vivid and interesting stories. We use our creative tentacles to discover the great fun in life and share this fun with you.

·Totem--retro trend, fashionable interpretation.

Totem is a series with a mysterious meaning of ESR. With a deep understanding of various ancient totem cultures, these mysterious retro patterns are given fashionable characteristics under the new interpretation of designers, achieving the perfect integration of mysterious retro and modern fashion.

·Defender Alliance--Superheroes of the digital world.

At the beginning of the 21st century, an evil force invaded the digital world, and the newly-born iPhone 6/iPhone 6plus suffered from this disaster, resulting in varying degrees of damage such as screen shattering, body bending, and corner dents. ESR, the digital world's SHIELD, resolutely stepped forward and summoned the toughest aviation alloy from the universe. After a thousand trials and tests, it finally created the strongest superhero in the digital world and formed a super-protective defense alliance.

·Film line--Film Butler: I will protect your screen.

Yise Film Butler provides you with a full-process quality experience, from purchase to use, from function to quality, from pre-sales to after-sales, every link provides you with the best solution, so that every consumer can choose carefully, apply without worry, and use with peace of mind.

Corporate Culture

ESR is committed to creating an open, equal, sharing and communicative working environment. To this end, it has established a corporate culture with three circles: dreaming big and realistically and identifying with ESR's brand philosophy, getting things done in an efficient manner, being honest, selfless and making ESR interesting.

ESR adopts the management methods of European and American companies and a flat organizational structure, allowing every colleague to give full play to their strengths.

Corporate Honors

-2013

· JD ranks first in Apple tablet protection market share;

iPhone 5C ranked first on Amazon US.

-2014

· JD ranks first in Apple tablet protection market share;

The top ten Apple protective accessories on Taobao Tmall;

Ipadair/mini ranked second on Amazon US and UK;

·Surface Pro 2/3 JD/Taobao/US/UK Amazon single product ranking first;

The only brand officially designated by Microsoft Surface for cooperative protection.

-2015

· JD ranks first in Apple tablet protection market share;

iPad air 2 and iPad mini 4 ranked first in search rankings in the United States and Japan, and second in the United Kingdom and Germany;

·Padpro9.7 ranked third in the United States, the United Kingdom, Germany and Japan;

iPhone 6s ranked third in the United States and Germany;

Selected as one of the "Top Ten Best Mobile Phone Cases" by the authoritative evaluation of [buythebest10];

·Excellent after-sales service provider of JD Express.

-2016

The best partner of Tmall Fan Festival.

Development History

-In 2011, JD.com ESR official flagship store was established.

-In 2012, Tmall ESR flagship store was established.

-In 2013, Amazon was founded in the United States.

-In 2014, Amazon was established in Germany, Japan, the United Kingdom, and France; Rakuten was established in Japan.

-In 2015, Amazon was established in Canada, Italy, and Spain; eBay was established in Australia, the United Kingdom, and the United States; AliExpress was established in Russia, Brazil, Ukraine, and Southeast Asia; Lazada in Southeast Asia and Wish in the United States were established.

-In 2016, Tmall ESR Illustrator Store was established.