Indonesia Discount Shopping Day 2021 will be launched, with more than 800 brands participating

This year, the Indonesian Discount Shopping Day (HBD) will be held again from August 1 to 29. Although no specific transaction targets have been proposed , the launch of the shopping day is still expected to stimulate economic development during the epidemic .

Fetty Kwartati, chairman of the Indonesian Shopping Center Association , said the association did not set specific transaction targets during the shopping day event .

Over the past period of time, the impact of the epidemic on the e-commerce market has been increasing. However, he still hopes that the transaction volume during Indonesia's HBD this year will increase.

" We haven't set a specific goal because the situation this year is very challenging, but we are still doing our best to make it a success, " said Fetty Kwartati .

The event was led by the Indonesian Shopping Center Retailers and Tenants Association (Hippindo) and was attended by about 300 retailers and 800 brands, including associations within the Hippindo ecosystem.

There will be some interesting offline and online shopping schemes during this period , such as discounts of up to 76% , special items priced at Rs. 76,000 or Rs. 7,600, special cashbacks up to Rs. 76,000, etc.

The number 76 has special significance as the event takes place in August, when Indonesia celebrates its 76th anniversary of independence .

Fetty Kwartati said that during the period of social travel restrictions , HB will adopt a combination of offline and online sales this year . Some e-commerce platforms will also participate in this event, including Shopee, Tokopedia, Zalora, Gojek and Grab.

In addition, some Hippindo retailers also have official stores on various platforms , so they can maximize product sales during the Indonesian HBD event .

“Because HBD activities in Indonesia are nationwide, we will continue to spread them to the regions so that consumers everywhere can participate , ” he explained.

After the Indonesia HBD in 2019 , 300 peritels, 400 brands and 350 shopping malls were purchased from 85 cities in Indonesia. At that time, the total transaction record of Indonesia HBD was 20 trillion rupiah.

In 2020, Indonesia Discount Shopping Day (HBD) has a total of 300 retailers, 400 brands and 350 shopping malls from 85 cities in Indonesia , with a total transaction volume of IDR 20 trillion.

The sales transaction value of Indonesia Discount Shopping Day (HBD) reached IDR 22.5 trillion in 2020. Last year, 390 retailers, 477 brands and 375 shopping malls from 91 cities in Indonesia participated in the event.

Indonesia