Is the epidemic bonus gradually disappearing? The number of online shoppers in the United States will only increase by 4% in the next four years

Not long ago, Jungle   Scout conducted the latest survey on the current e-commerce market in the United States. The results showed that rising inflation has affected the personal consumption of 77% of American shoppers , and 72% of online shoppers have reduced "fun" or impulse purchases due to current economic indicators .

eMarketer estimates that currently 65.2 % of consumers in the United States shop online , and it is expected that the number of consumers who purchase goods online will increase to 69.2% by 2026. Although the number of people has increased, it can be seen from the data that the growth of online shoppers in the United States will slow down in the next four years .

In addition, eMarketer also predicts that by the end of 2022 , US e-commerce sales will reach 10.5 trillion US dollars. Although US e-commerce sales still grew by 9.4% this year, the growth rate has slowed down, which is the lowest growth rate since 2009.

But according to Jungle   Scout's survey shows that only 47% of Amazon Prime members plan to shop this year . Although 90% said they might renew their Prime membership , they said they would rather spend their money on essential items due to their financial income .

The survey shows that in the next six months, 52% of shoppers will only buy discounted or discounted products, while 51% of shoppers are more willing to buy after receiving discounts . 32% of shoppers said they spent less in the second quarter, and only 24% of consumers spent 4% more than in the first quarter.

As we all know, the second half of the year is the peak sales season in Europe and the United States . The upcoming back-to-school season , Christmas, and "Black Friday Cyber ​​Monday" will all bring sellers a sales peak.

eMarketer predicts that the retail sales of back-to-school products in the United States will increase to $67.46 billion this year ( an increase of only 0.7% ) , mainly sales of school children's clothing and stationery. Although it is still growing, the data shows the sluggish consumption in the United States.

As inflation soared, consumers focused their spending on essentials such as food and household items , while growth in categories such as apparel, toys and hobbies , and home furniture slowed .

In addition, Goldman Sachs' internal forecast data recently showed that its consumer business losses will accelerate to more than $1.2 billion this year . The cash consumption rate in the second quarter confirmed these forecasts . If the economy continues to deteriorate , the losses may increase .

Affected by the return of physical stores, supply chain disruptions , high inflation and slowing consumer spending , many cross-border sellers have fallen into dire straits this year . Based on this, sellers must keep a close eye on market changes, seize consumption drivers such as local holidays, and usher in a wave of growth in sales that have been "lying flat."

USA

Online shopping consumers