The annual net profit reached 214 million, and the Shenzhen A-share listing is imminent!

As a gathering place for cross-border e-commerce giants, Shenzhen can be said to have given birth to one cross-border giant after another, such as the well-known Anker, Yibai Network, Qian'an Technology, Vesync... and these giants are also quietly promoting the process of capitalization.

Yien.com learned that Shenzhen Santai E-Commerce Co., Ltd. (hereinafter referred to as "Santai Shares"), one of the largest sellers in Shenzhen , has been accepted by the Shenzhen Stock Exchange for its listing on the Growth Enterprise Market, and the estimated amount of financing is RMB 803.49 million.

In 2020, San Tai's net profit reached 214 million

As a comprehensive enterprise engaged in export cross-border e-commerce retail and third-party cross-border e-commerce logistics services, San Tai Co., Ltd.'s main business is commodity sales, which accounted for 69.78% in 2020. Its commodities are mainly sold in a B2C mode through more than 20 overseas third-party e-commerce platforms such as eBay, Amazon, AliExpress, and Wish. In addition, the sales of San Tai Co., Ltd.'s e-commerce platforms accounted for more than 99.99%.

The products sold by San Tai mainly include fashion, tools and accessories, home life, digital technology, hobbies and other major categories, which are further divided into 17 subcategories. In addition, the number of SKUs of San Tai is huge, and currently exceeds 600,000.

The prospectus shows that Santai’s operating income in 2018-2020 has been increasing year by year, reaching 1.215 billion yuan, 1.567 billion yuan, and 1.994 billion yuan, respectively. The growth trend of its net profit is also not to be underestimated, reaching 162 million yuan, 153 million yuan, and 214 million yuan, respectively.

Mainly in the European market, hobbies and interests are the hottest selling

Looking at the commodity sales business in detail, Santai Co., Ltd.'s revenue in 2018-2020 was RMB 910 million, RMB 1.23 billion, and RMB 1.391 billion, respectively.

Looking at it by country, from 2018 to 2020, the company's merchandise sales revenue in the European market accounted for 57.52%, 51.27% and 48.05% respectively, followed by Asia, North America and Oceania.

Looking at the product categories, in 2020, the hobbies category accounted for the highest proportion, which was 36.73%, reaching 511 million yuan; home life accounted for 19.74%, reaching 275 million yuan; tools and accessories accounted for 16.17%, reaching 225 million yuan; fashion accounted for 15.24%, reaching 212 million yuan; digital technology accounted for 12.12%, reaching 169 million yuan.

Looking at the platforms, Amazon and eBay are the company's main sources of revenue, but thanks to the rapid rise of emerging e-commerce platforms such as Lazada and Shopee, which mainly target Taiwan and Southeast Asia, in 2018, 2019 and 2020, the company's merchandise sales revenue on Amazon and eBay platforms accounted for 84.32%, 76.46% and 58.19% respectively, showing a downward trend.

In fact, due to the impact of the 2020 epidemic, Santai Co., Ltd. 's sales of related products have become even more popular. This may be one of the reasons why Santai Co., Ltd. achieved such remarkable performance in 2020.

Net Profit

Three State Shares

Shenzhen