The latest data from the eBay platform shows that among the electronic product categories, the most popular product category among consumers is lighting tools. ShelfTrend data shows that the search volume for Lighting Kits on the eBay platform accounts for 9.8%, while other digital product categories such as smartphones account for 47%.
According to Webretailer data analysis, in the Lighting Kits lighting tool category, the most popular lamps can sell an average of 12.1 items per listing per week, with an average price of US$38.27 per listing.
Since 2020, the search volume for home furnishings on online platforms has remained high, and people are increasingly paying attention to a comfortable indoor environment. The epidemic has significantly increased the time people spend at home, and many people hope to change the dull atmosphere and adjust their mood at home by purchasing simple, lightweight and practical lamps.
In the lighting category, the most popular products are priced between $20 and $60. Among the product categories, ring lighting and facial lighting that can be used on smartphones are the most popular.
Searching for these two lamps on eBay shows thousands of related products. In addition, other low-priced lighting equipment also received high search volume and sales, such as LED Ring Light Kit with Stand and Strip Lights.
According to analysis by the ELLE website, social platforms TikTok, YouTube and Instagram are popular all over the world. The number of users taking short videos and photos has increased, and bloggers on social platforms have higher requirements for shooting techniques, which has set off a wave of lighting fixtures use among bloggers.
The website's survey found that the most popular new products at the moment are "sunset lumps," which have a warm and soft glow that can give buyers the same cozy feeling as a sunset.
This lamp was originally favored by fashion people to retouch photos. As it became popular, people found that it can not only be used as a photography lighting tool to optimize shooting effects, but also provide a comfortable and relaxing home environment and improve the quality of life.
Electronic products on the eBay platform are very popular, including not only lighting products, but also related portable cameras, drones and other search volumes have increased. According to eBay search data, camera drones accounted for 9.0% of the search results, while camcorders portable cameras accounted for 9.0% of the search volume.
Photographers or bloggers go to professional camera stores to buy big-brand studio and photography lighting kits , but on eBay , white label and unbranded products dominate sales . Lighting products with favorable prices and good quality are increasingly popular among consumers.
eBay Platform Lighting |
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