On August 25, according to foreign media reports, as Ozon continues to grow and develop, it has gradually become one of the most popular e-commerce platforms among Russians. It is expected that Ozon 's revenue in 2021 will reach US$2.32 billion .
It is reported that Ozon Holdings (Ozon for short ) was established in 1998 and is the second largest e-commerce platform in Russia . The platform is often compared with Amazon . It has 19 million SKUs and has been growing rapidly since 2015.
During the period of 2019-2021, Ozon 's number of active buyers and order volumes continued to increase ; in addition, the number of active sellers also surged. In the first quarter of 2021 alone , the number of active sellers increased by more than 4 times to more than 25,000.
Moreover, in order to ensure rapid development while increasing customer repurchase rates, Ozon strives to improve logistics services and increase customer satisfaction . As of the third quarter of 2020, 40% of Russians can enjoy next-day delivery services. Currently, more than 85 million people can get Ozon's delivery services and pickup boxes within walking distance , and in the first quarter of 2021 , the platform's satisfaction rate reached 98%.
In addition, Ozon has introduced an installment payment method to gain people's favor. When shopping online, Russian people can not only enjoy this service, but also freely choose the payment time.
In fact, Ozon 's rapid development is closely related to Russia's high Internet penetration rate. According to the survey, Russia is the world's eighth largest Internet user country , with more than 116 million Internet users , while the total population of Russia is only 144.5 million, which means that almost all Russians use the Internet.
Another noteworthy phenomenon is that more and more Russian consumers choose to complete their online shopping through mobile applications. Data shows that in 2020 alone , 71% of Ozon 's orders were completed through mobile phones, while in 2019 , this proportion was only 56% . It is expected that the number of smartphone users in Russia will further increase this year to 110 million .
Although the Russian e-commerce market is relatively small at present , it has huge market potential and is expected to quadruple in the next five years , maintaining a compound annual growth rate of 32% . We hope that interested merchants will pay close attention to the dynamics of the Russian e-commerce market and seize business opportunities. Russia Ozon E-commerce |
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