What is the Value Chain

Shenzhen Jiazhilian Cross-border E-commerce Co., Ltd. is a national high-tech enterprise. It is a cross-border export e-commerce enterprise with "commerce + e-commerce software + e-commerce community" as its main business.

About Price Chain

In the brand e-commerce sector, Jiazhilian operates its own brand products through platforms such as Amazon, and sells its products to the United States, Europe, Japan and other regions through the product operation route of high-quality and branded products;

In the e-commerce software sector, PriceChain sells a variety of e-commerce marketing services and management software such as Amztracker and Global Trading Assistant to e-commerce sellers around the world, providing other e-commerce sellers with comprehensive, one-stop services such as product selection, data analysis, search optimization, promotion and marketing, and store operation management. PriceChain has served nearly 50,000 paid e-commerce stores and more than 100,000 free merchants in more than 100 countries around the world;

In the e-commerce community sector, Jiazhilian uses vipon.com, blhpro.com and offline communities to promote its cross-border e-commerce operation experience and full-process software services to global e-commerce sellers, forming a cross-border e-commerce service platform with a broad user base.

Development History

-In 2006, Gan Qingcao, the founder of Jiazhilian, founded Xiamen Ouled Trading Co., Ltd.

-In 2007, the company's 3C product line was sold on eBay and Amazon, and began to show its prowess; the American company VALUELINK SUPPLIES LLC was established in New Mexico, USA.

-In 2008, the company moved to Shenzhen and changed its name to Shenzhen Jiazhilian Technology Co., Ltd.; during the financial crisis, the company's performance still maintained 100% growth, creating a miracle in the industry.

-In 2009, Wuhan Jiazhilian E-Commerce Co., Ltd. was established; it built its own logistics platforms in major European and American countries to develop safe and efficient global supply chain channels.

-In 2010, the SAP ERP system based on HANA in-memory database was launched, realizing the integration of finance and business.

-In 2012, the BEAN Division was established to carry out refined operations on the international cross-border e-commerce platform.

-In 2013, DBPOWER and other overseas brands were created, marking the beginning of the branding strategy of ValueChain Group. The company established the CEO Award for the first time, and rewarded outstanding employees with automotive and executive MBA programs, which attracted attention in the industry.

-In 2014, the Value Chain Technology Park was officially established, focusing on building a group-based and diversified industrial layout integrating e-commerce trade, e-commerce community and marketing software.

-In 2015, the Bailaohui Cross-border E-commerce Alliance was established; it was the first in the industry to initiate the cross-border e-commerce ecosystem strategy, and laid out a closed loop of the cross-border e-commerce ecosystem of online education, SAAS software, and payment finance; and completed a round A financing of 75 million.

-In 2016, the company invested in and acquired software companies such as AMZTRACKER, the world's largest Amazon marketing software, and "Global Trading Assistant", the marketing software for AliExpress; completed the transformation into a joint-stock company and changed its name to Shenzhen Jiazhilian Cross-border E-commerce Co., Ltd.; achieved round B financing, was successfully listed on the New Third Board, and officially entered the field of cross-border payment and artificial intelligence software; launched the DTAS Rocket Plan to further consolidate the strategic blueprint of the cross-border e-commerce service ecosystem.

-In 2017, Amazon's discount promotion platform VIPON2.0 was released; Xunxing Co., Ltd. (stock code: 002098) acquired Price Chain.