Wish allows sellers to operate multiple accounts, but multiple accounts need to be linked

On March 31, Wish platform announced that in order to create a healthy trading platform environment and increase the number of high-quality merchants, merchants can now have multiple authorized stores. The purpose of this change is to provide sellers with the opportunity to legally create and use multiple accounts and reduce the chances of sellers violating terms and policies.

According to the announcement, sellers with multiple accounts need to link multiple store accounts through the merchant platform. At the same time, Wish has also updated the Merchant Policy 1.2 to reflect that this change is effective immediately. According to Wish's Merchant Terms of Service, merchants may face account freezes, bans, or other consequences if they fail to link multiple accounts they own.

It is worth noting that once the accounts are linked, if one of the accounts receives a court order or is subject to other legal proceedings or supervision, all of its linked accounts may face the same order, lawsuit , or supervision. Generally, sellers choose to operate multiple accounts to reduce risks. Once this policy is released, it will undoubtedly increase the operational risks for platform sellers.

When it comes to account association, Amazon has a very low tolerance for it. Once multiple accounts are identified as belonging to the same seller, the listing will be removed at best, or even directly closed. At the same time, on any site, if you accidentally associate an account that has been closed, then this account will definitely be closed.

In recent years, Wish's reputation in the cross-border seller circle has taken a sharp turn for the worse. In order to reverse this situation, and to further improve the Wish platform experience and enhance the trust of global merchants and users in Wish, the platform has launched a number of major changes this year, including the previous merchant registration to an "invitation system", and the withdrawal from 79 destination countries or regions where value development still requires time.

However, most cross-border sellers do not seem to buy into this, saying that "Wish has no future" and have turned to other platforms. With the rise of emerging cross-border e-commerce platforms, can Wish still maintain its position as one of the "four major cross-border e-commerce platforms"?

Wish

Multi-account operation

Account Linking