Note to sellers: There are ten major development trends in video marketing!

Oberlo shares the top ten development trends of video marketing in 2021. Sellers, come and take a look!

1. Short videos are the new trend

Take TikTok as an example. Its development in 2020 is obvious to all, and its monthly active users are expected to reach 1.2 billion in 2021. Oberlo speculates that short, fast-paced and energetic videos are undoubtedly one of the video marketing trends to pay attention to when planning marketing activities in 2021.

2. The live streaming market is booming

PR Newswire predicts that by 2021, American consumers will have an average of 9.5 live streaming apps installed on their phones . In 2020, the market was worth $161.37 billion , up 55% from $104.11 billion in 2019 , and analysts predict that the market will continue to grow in 2021.

3. UGC content becomes a popular video

User-generated content ( UGC) plays a key role in marketing strategies, and video is no exception . User-generated videos on YouTube receive ten times more views than branded content . Users are 184% more likely to arrive at an e-commerce site and make a purchase through UGC videos, and users spend 45% more.

4.Online training and educational videosMore

Research from Report Linker shows that the online learning market has experienced tremendous growth, with a year-on-year increase of 36.3% in 2020 , and this trend is expected to continue in 2021 as well.

5. Online meetings are here to stay

In order to contain the virus, 70% of event planners have had to move their events online. Online events can not only save costs but also cover more people. Nearly 50% of event planners said they prefer to hold events online, which may become one of the video marketing trends in 2021.

6. Interactive AR content is popular

In 2021, face-to-face shopping experiences may continue to be limited, and AR and VR become good alternatives. Statista expects the AR and VR markets to continue to grow in the coming years, reaching $72.8 billion by 2024 , compared to $12 billion in 2020.

7. The rise of shoppable videos

As e-commerce grows, more and more brands are creating seamless shopping experiences for consumers. Shoppable videos allow consumers to directly purchase products in video ads, and the engagement rate (especially click-through rate and conversion rate) of shoppable videos has exceeded that of display ads.

8. The growth of video ads

In 2020, video ad spending in the US reached $9.95 billion. This figure is expected to grow 13% to $11.24 billion in 2021. In the eight years between 2017 and 2024, US brand spending on video ads will grow 41.9%.

9. Considerable return on investment

According to a survey conducted by Wyzowl last year, 89% of video marketers believe that video brings a significant return on investment . 80% said their video marketing efforts directly led to increased sales, and 83% said they received more sales opportunities.

10. 85% of businesses use video marketing

In 2020, 85% of businesses are using video marketing in one or more ways , up 24 percentage points from 61% in 2016. Not only that, among businesses that use video marketing, almost all ( 99 %) say they plan to continue doing so.

Video Marketing

live streaming

Short Video