Can YouTube videos improve Google SEO rankings? 6 big data to reveal!

YouTube was founded in 2005 and acquired by Google in 2006. It is the second most visited online website in the world, with 1.9 billion monthly active users. Its mobile users have surpassed the number of broadcast or cable TV users.

Have you ever thought about using YouTube videos to improve your website’s SEO ranking on Google ? Let’s take a look at the following 6 statistics to see if this is feasible!

Most of Google's general search results contain video content

Google Universal Search is a "hybrid" search method used by Google , which means that text, images, and videos all have the opportunity to appear in search results . A study by Searchmetrics shows that 62% of Google Universal Search results contain video content, of which 80% of video content comes from the YouTube video platform.

So creating some video content and uploading it to YouTube can help you realize the full potential of Google Search.

YouTube users watch more than 1 billion hours of video every day

Data shows that 400 hours of video are uploaded to YouTube every minute . Some of these videos will be deleted for violating platform regulations, so the total number of videos on YouTube cannot be truly determined.

But what is certain is that more than 1 billion hours of video are consumed by users every day , which means that people watch more YouTube videos online than broadcast videos, which also shows the huge consumption of YouTube videos. In addition, people click on videos in search results more than other forms of content.

Video search results have higher click-through rates

Compared to the click-through rate of pure text content, the click-through rate of video content is 41% higher , and posts containing video content can also attract 3 times more inbound traffic than pure text content.

Therefore, if sellers can embed links to websites in their videos instead of just to YouTube , they can use the video content to help drive traffic to the website, thereby increasing brand awareness.

Videos are 50 times more likely to rank higher than text-only content

A study by Forrester Research shows that video content is 50 times more likely to get an organic page ranking in Google search results than plain text content . This is partly due to the fact that there is relatively less competition between video content, so it is easier to get a good ranking. On average, the chance of video content entering the first page of Google is 11,000:1, compared to the 500,000:1 chance of text-based content entering the first page.

Video content can increase customer website browsing time

Videos not only attract customers to your site, but also keep them in your store. ComScore data shows that if your site has videos, people stay 2 minutes longer on average . If customers leave too quickly, they won’t find what they want, and Google is also supportive of high-quality content, which can be used to increase user engagement on your site and content.

YouTube is a great way to reach a global audience

YouTube supports 80 languages ​​in more than 91 countries or regions, and 15.8% of its users are from the United States. Other major sources of users include India, Japan, Russia and China. Therefore, if sellers intend to expand into the international market, they need to use YouTube to quickly open up the market.

SEO optimization

YouTube Video

Google Search