India's Snapdeal launches new brand campaign, focusing on "high quality and low price" route

Recently, Indian online trading platform Snapdeal announced that it will launch a new brand event "Brand Waali Quality, Bazaar Waali Deal".

This event consolidated Snapdeal's position in the market and broke the perception that "high quality means high price". It conveyed Snapdeal's unique route in a direct way - high quality and low price.

Through a series of videos titled "Brand Waali Quality, Bazaar Waali Deal" , the campaign changes the traditional "brand-oriented" mindset of consumers and draws the audience's attention to online shopping , showing them high-quality and low-priced products . The target customer group of the campaign is smart consumers who value product quality and are not necessarily attracted by "brands", but focus on items that are high -quality and practical , including fashion, accessories, home furnishings, etc.

Speaking at the event launch, Kunal Bahl, CEO and co-founder of Snapdeal, said: “Price is one of the most important considerations for Indian consumers when making a purchase, both online and offline . In today’s age of fast-growing internet, savvy online consumers are gravitating towards quality products because they understand that quality doesn’t have to cost more. ”

Snapdeal has built a complete ecosystem , and all product categories on the platform meet the standards of high quality and low price. Snapdeal has once again consolidated its position with its unique positioning .

Snapdeal is the only e-commerce platform in India that focuses on the value segment. Unlike other platforms, all of Snapdeal's products are quality guaranteed.

India’s retail market is estimated to be worth $210 billion, which is three times the value of branded retail. Depending on the category, while 15-40% of branded goods have been added online , cost-effective unbranded goods account for 2-3% of them.
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The event also highlights the convenience of purchases on the Snapdeal platform , as well as the ease of payment and returns . The platform will attract new Indian users from multiple aspects. In addition, Snapdeal will cooperate with other partners , and the Snapdeal platform's "Brand Waali Quality, Bazaar Waali Deal" will be known to more Indian consumers .

India

Snapdeal