Tmall released the July new consumer popular brand list: AWKA, Bamboo and Wood are the dark horses

What’s new in the world of young people? Recently, Tmall released a list of popular new consumer brands.

The list shows that in July, summer night cycling, iced tea around the fire , indoor skiing , mountain stream trekking , and diving adventures became the favorites of young people. As the new lifestyle becomes popular, brands are also "rolling up": among the 25 brands with the highest year-on-year sales growth announced on the list, domestic brands accounted for 14 seats , "narrowly" beating international brands, and two of them are new domestic brands that have only been established for 3 years.

The evening breeze brushes past your ears, which is the romance of the summer night. Night riding may be one of the best ways for many people to relax after a tiring day. On Tmall, Trek and Specialized , two long-established international brands, have attracted the attention of equipment lovers. Their shock-absorbing mountain bikes and road racing bikes have won the first place in the sub-category list respectively. "Cool" is the most common word in the comment area. A high-value bicycle satisfies the youthful dreams of many boys. Chinese brands such as Xidesheng , ROCKBROS , and Giant also followed closely. In order to attract the attention of young people, they also released a number of new products such as bicycles, children's bicycles, and cycling helmets.

The charcoal fire in the stove is replaced with dry ice, and cold tea is used instead of hot tea ... The once popular "cooking tea around the stove" has recently had a summer version - "cooking tea around the stove". It has brought a number of tea set brands to the forefront, including the three-year-old new brand Zhumu Chuanqing, as well as domestic brands such as Cipaiming, Guangyi, Zhengyang Home Furnishing, and Haofeng . Tmall data shows that the search volume for "cooking tea around the stove" jumped by more than 200% in July . How can you miss beautiful tea sets when posting pictures? Glass teapots, ice buckets, teacup racks ... Brands with a keen sense of smell have also launched "cooking tea around the stove" sets.

Who knows the joy of escaping the heat in a big refrigerator? As the hot weather arrives, ski enthusiasts are collectively hiding in indoor ski resorts. Equipment cannot be lost: ski boots, ski suits, split-finger gloves, snowboards , and ski hoods have become popular items. On Tmall, sales of more than 30 brands of ski equipment doubled in July , and the top five brands are Burton , AWKA , VECTOR , terror , and Salomon .

It is worth mentioning that A WKA is a new brand that has been established for less than 3 years. The founders are a couple born in the 1990s and have been skiing enthusiasts for many years. Their original intention was to create a high-quality , cost-effective ski wear brand for Chinese skiers . In 2021 , A WKA went online on Tmall and attracted the attention of a large number of skiers. Its sales have exceeded 10 million this year. "From the support of basic operations to trend insight capabilities, Tmall plays a key role in the process of A WKA being seen." said founder Zhao Zhuolin.

It’s not summer without playing in the water. When you come to the mountain stream, step into the water with your feet, and throw a whole watermelon in, the joy of summer vacation when you were a child comes back. Among the equipment for river trekking, international brands such as KEEN , Decathlon , Salomon , Merrell , and Adidas are more popular.

Of course, the ultimate joy in summer may be rushing to the beach . Lying on the beach and relaxing, or diving into the sea, "running" with corals, turtles, and small fish. In the emerging diving industry, domestic brands such as W ATERTIME , gull , tuo , and sublue have emerged, following the big brand Decathlon. Brands have launched new products such as diving suits, swimming goggles, snorkeling masks, myopic deep diving goggles, and diving aircraft on Tmall .

Nowadays, even the smallest demand can be discovered and launched on Tmall. Tmall helps brands grow on the platform through trend insights and other means , and also makes it possible for each segment to become a new billion-dollar market.

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