With no prospects, a large number of operations are seeking transformation!

Decision time ...

The new year has begun, and many cross-border workers are planning to "transform". The B-side wants to switch to the C-side, Amazon operators want to work on other platforms, and other platform operators are very interested in Amazon... They feel that their current jobs have no prospects and hope to change tracks to "overtake on the curve". Can everyone's wishes come true? What are the current salaries and benefits of each platform? What are the problems that need to be overcome when changing platforms?

Don’t want to do this anymore! A large number of operators want to change platforms

As usual, there is a wave of large-scale resignations around the Spring Festival holiday every year. Cross-border e-commerce operators who can't wait to seek transformation have already started thinking about changing platforms:

I don’t want to do Wish anymore. I have been following Walmart for a long time, and it seems that many companies are recruiting Walmart operators.

What happens if I switch from Amazon to Alibaba International Station?

I have worked at eBay for five years and I don’t want to work there anymore. Is there any suitable job?

I heard that Shopee’s operations are very profitable and easy to get started with, so I’m waiting and watching.

TikTok is very popular and the base salary it offers is quite competitive. I will submit my resume after the holiday to give it a try.

I am currently working on the TikTok platform, but I plan to switch back to Amazon.

…

Judging from the feedback from cross-border workers, whether it is the old cross-border e-commerce platforms such as Amazon and eBay, or the platforms that have emerged in the past two years such as TikTok, the relevant practitioners all have the same desire to break away from the current environment.

Xiao Zhang, an operator at Amazon, has been working for 5 years and feels that it is difficult to break through his bottleneck. He won't make much money if he continues to stay on this platform. In addition, he has lost his enthusiasm for work, so he is considering switching to other platforms. TikTok and Shopee are the key platforms he is considering. He believes that the former is currently in a boom period, with strong demand for employees from companies and good development prospects. Although the latter is relatively simple to operate and is not as good as Amazon in terms of working level, considering that he plans to start his own business on Shopee, it would be better for him to find a job at a Shopee company to familiarize himself with the relevant operations, thus avoiding many problems in advance.

The operator Xiao Li wants to switch from the international site to the C-end platform, and is currently very interested in platforms such as Amazon and Walmart. Xiao Li has been working on the B-end for about 2 years and found that the company's operating costs have been rising, but the quality of customers has continued to deteriorate, and the customers are getting smaller and smaller. He knows that doing well on the B-end requires continuous accumulation, but he believes that he cannot "cross" this hurdle.

In summary, we can find that the main reason why the majority of cross-border operators want to change platforms is because they feel that the existing platforms have no development prospects. Even if some people have been in a field for a long time, they still want to break the existing situation and are passionate about exploring other platforms.

Fully managed services are very popular! Amazon operations is still the most in-demand position

An industry insider said that observing the current recruitment status of various cross-border e-commerce platforms, Amazon operations is still the position with the most recruitment demand. With the popularity of TikTok and full hosting, the demand for related positions is also soaring.

Let's take Guangzhou as an example. Amazon has the highest recruitment demand and the most talents. The salary for those with less than 1 year of experience is 6k-8k, for those with more than 1 year of experience, 8k-12k, and for managers, 10k-30k.

TikTok has an increasing demand for recruitment (compared to Amazon, the demand is not as high as Amazon), but TikTok does not have many talents, and many companies are still in the wait-and-see stage. The salary for employees with less than 1 year of experience is 6k-10k, for employees with more than 1 year of experience, 8k-15k, and for managers, 15k-30k.

In addition, the recruitment demand of fully managed platforms (SHEIN, Temu) is also growing. Since the operational capabilities required are not high, the salary will not be very high, basically maintaining at 6-10k.

It is worth mentioning that the number of operations recruitments on the Shopee platform is also increasing. Many factories have entered the Southeast Asian platform. In terms of salary and benefits, those with less than 1 year of experience can earn 6k-8k, those with more than 1 year of experience can earn 7k-12k, and managers can earn 10k-20k.

As for TikTok, a large number of cross-border sellers have expressed their intention to deploy on this platform in 2024. A group of cross-border e-commerce operators have seen opportunities and intend to seize this wave of employment and actively embrace TikTok after the Spring Festival.

Operators who have already joined the platform said that TikTok's operating model is actually similar to Douyin in China, and it usually requires content management , content optimization , data analysis and reporting , promotion , etc. The operation is not difficult, and if a qualified Amazon operator is responsible for TikTok operations , he can basically get started quickly.

The difficulty lies in teamwork. TikTok is more focused on live broadcasts /experts/videos to promote product sales. A qualified TikTok company has a relevant content team, and this is a test of teamwork . For example, when launching a new product, operations need to follow up on the progress of the expert group , video group and other related work in a timely manner.

As for Shopee, insiders generally said that the operating base salary of Southeast Asian e-commerce platforms is indeed lower than that of Amazon, but the relative operating threshold is also lower. The commission mainly depends on the profit of the product and the company's commission system. Therefore, many Shopee operators actually earn as much as Amazon operators. A phenomenon that cannot be ignored is that the Southeast Asian track has also become crowded. With the gradual rise of the Southeast Asian market, platforms such as Shopee have continued to exert their strength, and more and more related practitioners have emerged. Many Shopee operators are not having a good time. Relatively speaking, the advantages of local stores will be more obvious.

Transformation is too difficult, and a number of operations have repeatedly hit a wall

Transformation is easier said than done. Yi Enjun learned that many operations did not achieve the desired expectations after changing platforms. It can even be said that they jumped from one "pit" to another, and had to switch back to the original platform.

A traditional foreign trade salesperson switched to Amazon operations, but left after working for only a few months. The worker did not change his fixed mindset during the transition, and it was very difficult to get started. The traditional B-end and C-end operations are very different. The traditional B-end is more about confirming details and following up on orders after the operation pulls in inquiries, while Amazon operations need to face product selection, listing, advertising and other work from the beginning. There is a big difference in the working mode. If the worker cannot change his mindset in time and still has a heavy B-end mindset to work on Amazon, operating the C-end platform will only be frustrated.

It is actually not that easy to switch the operation of a C-end platform to another C-end platform.

It is understood that many cross-border e-commerce companies do not accept older newcomers. Even if they do, the salary levels offered are not high. Some operators who want to change platforms often give up the transformation for this reason.

In addition, after truly entering other platforms, cross-border operators may find that those cross-border e-commerce platforms that seem to be very good and have great development prospects actually still have some defects, and the legendary "high salaries" have not been realized.

In this regard, industry insiders said that to evaluate whether a job has development prospects, in addition to considering the platform, the company must also be considered. It is not appropriate to simply say which e-commerce platform has better development prospects. Every e-commerce platform has excellent students and poor students. Cross-border e-commerce companies are uneven, which has also caused uneven operating salary levels to a certain extent. It is also worth noting that what operations are best at is the most important factor in determining salary levels.