Newegg announces partnership with PromoteIQ to boost sellers’ sales

Recently, Newegg announced a partnership with PromoteIQ , a leading e-commerce marketing company , which will enable suppliers and direct sellers on the Newegg platform to promote products to the market and consumers and achieve sales growth .

Founded in New York City in 2012 and acquired by Microsoft in late 2019 , PromotionIQ has a strong marketing pipeline .

“We are always looking for ways to enable our supplier partners to use the Newegg platform more effectively,” said Benny Tam, Vice President of Merchandise and Category Marketing at Newegg. “Our partnership with PromotionIQ marks an important step forward in this strategy , enabling brands to better engage customers to discover their products on the Newegg platform .”

PromotionIQ is a powerful marketing channel with thousands of global brand customers and is widely used in e-commerce platforms . Suppliers and direct sellers on the Newegg platform can now conduct targeted promotions on their own to increase sales while providing a positive experience for shoppers.

“We’re excited to help Newegg provide its suppliers and dropshippers with a powerful new tool to promote their products and increase sales in real time, ” said Alex Sherman, CEO of PromoteIQ. “Increasing market visibility for products is one of the most effective ways for brands to drive conversions, and we’re thrilled that Newegg has chosen PromotionIQ to provide this powerful new tool to its suppliers and dropshippers. ”

In addition to delivering targeted promotions to customers as they shop, vendors can also view how their products are performing on the Newegg platform , with robust analytics , real -time insights , and data reflecting customers’ paths to purchase , including rich data about shoppers’ purchases and marketing attribution, enabling vendors to further refine how they target customers to increase future conversions.

It is reported that with the arrival of the holiday shopping season, Newegg's Black Friday sale has officially started. The event dates are from October 14 to November 21. In addition, Newegg has also launched the "Black Friday Price Guarantee" plan, which can provide consumers with price protection. If the products purchased by consumers are reduced in price during the price guarantee period, Newegg will refund the difference.

Newegg

E-commerce

PromoteIQ