Shopee’s big promotion is coming soon! Sellers unlock the secret to explosive sales

The annual Shopee 9.9 sale is coming soon, and it is crucial to seize the opportunity of this year’s 9.9 sale.

During last year’s 9.9 promotion, Shopee met consumers’ diverse shopping needs through a variety of activities, while accumulating traffic to help many sellers successfully achieve sales.

The well-known cross-border beauty brand Collage Vietnam site maintained regular AMS deployment during the promotion period and provided localized exquisite creative materials for KOLs to use. On the 9.9 promotion day, the order volume contributed by AMS reached 32% of the total store order volume , effectively driving the growth of the store, with an average return on investment of 7.7 times .

To support the platform's 9.9 promotion, the Malaysian site of electronics brand GOOJODOQ set a higher commission rate for the promotion than usual, attracting many KOLs to promote it, achieving a high return on investment and a surge in orders. On the day of the 9.9 promotion, the order volume contributed by AMS reached 24% of the total store orders, and the return on investment reached 17 times.

In order to attract more consumers during the promotion , interior decoration brand Perfect Me continued to launch Shopee Affiliate Marketing (AMS). With its precise delivery strategy during the promotion, it attracted a large number of alliance partners and KOLs to promote its store products, achieving a 10-fold return on investment. On the 9.9 promotion day, AMS drove Perfect Me product sales of more than 650 units.

The 9.9 promotion is getting closer and closer, and many sellers must make relevant preparations before the promotion at three key time points .

One month before Shopee 9.9 sale:

Get a preview of popular products and get the traffic code for big sales first

In the wave of the 9.9 promotion season, product selection is one of the keys to success.

Today's e-commerce platforms are increasingly focusing on accurate product recommendations for users, and sellers should also have accurate positioning of their products.

One month before the big sale , sellers can classify the products in their stores into multiple categories, such as traffic-generating items, hot items, flash sale items, new items, and profit items , and use different operation strategies for each type. When selecting products, consider supply chain and inventory management factors to ensure that the products arrive in time and maintain a stable supply.

Currently, the hot-selling categories in the Southeast Asian market are: electronics, fashion, fast-moving consumer goods, and lifestyle products. Sellers can develop appropriate promotion strategies based on different categories.

(1) Electronics

Star traffic categories: mobile phone accessories, headphones and data storage products.

Core product categories: household appliances, security monitoring, smart wearables, mobile phones and tablets, computer hardware, and keyboard and mouse products. These products often have the characteristics of high customer orders and high profits.

Potential blue ocean categories: charging energy storage, tablet accessories, photography accessories, drones and accessories.

These products have industrial advantages and can drive rapid growth in store sales. The key to successfully deploying electronic categories is to follow market trends, adapt to the local styles of different countries, and perform localized fulfillment.

( 2) Fashion category

Clothing, shoes, bags, jewelry and watches.

Judging from last year's performance, the fashion category on the Shopee platform not only has a large order base, but also maintains a good growth in overall sales. In this year's promotion, the Shopee platform will further increase investment in the fashion category:

Exposure upgrade

The platform will launch more exclusive fashion category days and flash sales , showcase themed activities every day, and increase exposure to fashion trends.

l Subsidy upgrade

The platform provides free shipping coupons with zero threshold for the whole day /month, high-value flash sale product subsidies and large coupons for fashion categories.

Visual upgrade

In today's consumption upgrade, a good visual image can easily gain the favor of consumer groups and increase the sales of fashion products. To this end, the platform has customized decoration templates for different categories to improve visual effects and operational efficiency.

l Marketing gameplay and incentive upgrades

During the promotion period, through in-site advertising and affiliate marketing, fashion categories can improve efficiency and reach target customers by deploying multiple resources. At the same time, platform live broadcasting will also help increase sales of fashion categories.

lSeller service upgrade

The platform has added LFF to achieve localized fulfillment, and new sellers can enjoy commission-free service for up to the first three months.

During every promotional season, the fashion category always sees strong sales, giving birth to star products on the Shopee cross-border platform. During this year’s 9.9 promotion, sellers in the fashion category will also have new growth opportunities.

(2) Fast Moving Consumer Goods

Beauty and health care, mother and baby toys, and food and beverages.

In 2022, the average order value of Shopee's fast-moving consumer goods increased by 20%, which was very explosive. On the 9.9 promotion day last year, the average increase was more than 5 times. Among them, brand sellers are favored by consumers, and more than 70% of consumers prefer branded fast-moving consumer goods.

As long as you grasp the three key growth points of fast-moving consumer goods, you can achieve sustainable development of your store.

Local fulfillment

Fast-moving consumer goods are prone to damage, easy to mix goods, low consolidation rate, obvious seasonal fluctuations, and low warehouse utilization. The logistics of Shopee platform overseas warehouses can save 5-10 days of delivery time, achieve high conversion, and save up to 90% of logistics costs.

l Rich price range

Fast-moving consumer goods often have low gross margins, and sellers who want to make more money often have to rely on volume. As sales increase, various costs will also rise. Therefore, sellers can explore medium- and high-priced, competitive items, and use marketing tools to increase customer unit prices, which can effectively increase store profits.

lBuild brand awareness and increase user stickiness

Fast-moving consumer goods are highly homogeneous products, which means that competition among them is a brand competition. The use of fast-moving consumer goods branding can help increase sales, while long-term brand building can achieve premium prices.

(3) Lifestyle categories

The categories of daily life products are very diverse, including home life, sports and outdoor, auto parts, stationery, pet supplies, hobbies, etc., and the main consumers are female.

During last year’s 9.9 promotion, one of the most popular categories in the lifestyle category was home living products.

When selecting products, sellers can follow current trends, focus on quality and style, promote single product hits through social media, and sell multiple items in combination , so as to achieve a high success rate in product selection.

10 days before Shopee 9.9 sale:

Unlock marketing secrets and achieve unexpected success through advertising and flash sales

In the 10 days before the 9.9 promotion, sellers must make preparations for advertising and flash sales .

Sellers can choose between Shopee’s in-site advertising and off -site advertising mainly through Shopee affiliate marketing .

Advertising:

The effect of advertising during big sales is very significant. The number of advertising orders on the day of the big sales can increase by 2-3 times, and the investment can have a 10-fold return.

During the 10-day warm-up period before the big sale , sellers can accelerate the testing of new products and discover hot-selling products by placing advertisements on the site.

Regarding budget allocation , you can divide it evenly on a daily basis based on 20% of the total budget. When launching, choose small and fast steps to identify potential products.

Affiliate Marketing:

Among Shopee’s many official resources, Shopee affiliate marketing is a powerful tool for increasing traffic efficiency.

Shopee Affiliate Marketing (AMS) uses a large number of third-party cooperation platforms and KOLs to convey product discounts and brand information. Sellers display and sell products through a wide range of alliance partner platforms, and use multiple channels to attract traffic and increase brand awareness.

Shopee Affiliate Marketing (AMS) can ensure that products have sufficient exposure, improve product credibility, and increase product attractiveness.

In-store flash sale:

Before the big sale, marketing tools play a very powerful role. In addition to on-site advertising and Shopee affiliate marketing, in-store flash sales are also very necessary. In-store flash sales are helpful in attracting new customers to become store fans and increase conversions.

Sellers should note that they can only add up to 20 items in a flash sale . In addition, not all products in the store can be set up for flash sales. Only products that meet the platform's conditions will be displayed in the optional products.

3 days before Shopee 9.9 sale

Make final preparations to welcome the explosion of traffic and orders!

Three days before the big sale, the countdown officially begins and sellers should make final preparations.

Set up logistics channels

Before the big sale begins, sellers must simplify shipping operations to ensure smooth order completion.

Sellers need to set up the store's logistics channels and check whether the goods' logistics channels are correctly enabled. At the same time, they need to prepare the warehouse, optimize the warehouse delivery process, and prepare sufficient packaging materials, warehouse tools and equipment.

Provide customer service in advance

During the promotion period, the number of buyer inquiries increased significantly, so sellers must set up automatic replies in advance . At the same time, you should also set up a FAQ assistant , which can prepare a list of frequently asked questions based on past interactions with buyers and set corresponding answers.

l Check product information

Three days before the big sale , sellers must fully check the product information .

Check whether the price of the goods is accurate to avoid price setting errors and losses.

With the arrival of another major promotion, the 9.9 promotion, in the second half of the year, wave after wave of traffic peaks will also come.

In order to help more cross-border sellers expand overseas easily, Shopee has officially launched a ten “all” and ten “free” plan for new sellers , which is a major incentive plan under the “self-operated model”!

The ten “all” means fully opening the ten first sites, and the ten “free” means a total of ten free incentives including three months of free commission, free turnover, and free traffic.

Scan the QR code below to participate in this plan. Shopee will guide new "self-operated" sellers from 0 to 1 to settle in Shopee and gain traffic!