After two and a half years of entrepreneurship, it has become the leader in the niche market

In today's cross-border e-commerce industry, most popular categories have long become a red ocean with fierce competition. Among them, automobile-related accessories are one of the categories where domestic sellers gather.

However, even in such a fiercely competitive red ocean category, new players can still stand out. The key lies in targeting the sub-segments under the category and cultivating them for a long time.

The auto parts brand OTTOCAST is a typical example.

The product has over 3,000 reviews, and it ranks at the top of the category

It is understood that OTTOCAST is a global automotive electronics brand affiliated to Shenzhen Picasso Electronics Co., Ltd. Founded in September 2021, the company is mainly engaged in the development of CarPlay-related applications and adapters.

Simply put, OTTOCAST's products are aimed at users who want to enjoy the convenience of CarPlay but don't want to use a data cable to connect their phones. At this time, CarPlay wireless devices can be said to be a perfect solution. With OTTOCAST's products, users can easily access their favorite applications and functions in the car and enjoy a seamless and enjoyable driving experience.

Among them, OTTOCAST's U2-Air car device is designed for iPhone users, with a minimum connection time of only 18 seconds. The A2 Air model is an adapter mainly for Android users, and has been widely used by a large number of users.

At present, OTTOCAST has laid out multiple sales channels including Amazon, independent websites and TikTok, and has accumulated a lot of experience in related categories, so it can be regarded as a top seller.

At the end of last year, the National Business Daily and Shenzhen Yishi Technology jointly launched the "China Cross-border E-commerce Brand Influence List", announcing the search data and traffic of the top brands . OTTOCAST was among them, and it was one of the only three automotive brands on the list.

Looking at Amazon alone, many of OTTOCAST's products are performing well, with impressive monthly sales and reviews. Among them, OTTOCAST's latest U2 Air Pro wireless adapter has sold more than 200 units in the past month. Although another product has only sold more than 50 units in the past month , the number of reviews is as high as 3,094, which should be due to the replacement of its sales.

Entering OTTOCAST's store on Amazon, you can see that it has put a lot of effort into its store design. It is worth noting that OTTOCAST has also opened a special section called Gift For Man. By associating the car wireless adapter with gift giving, it has undoubtedly brought a new traffic source to the product.

In addition, OTTOCAST also has a daily discount area, which regularly updates discounted products, providing a good channel for consumers who want to save money.

Of course, as a leading brand in a niche category, in addition to Amazon, OTTOCAST's various off-site marketing and promotion methods are also worthy of learning and reference for sellers.

With a monthly traffic of 370,000, OTTOCAST has “broken the circle” overseas

For a brand, it is essential to have its own official website, and OTTOCAST is no exception.

Unlike most brands' websites, OTTOCAST's official website does not have overly fancy decorations, and the overall style is relatively simple. After all, from the perspective of the audience, most of OTTOCAST's users should be male, and this consumer group only pays attention to the practicality of the product and does not care about fancy things.

In order to further strengthen consumers' trust in the brand, OTTOCAST uses a lot of space on its website to showcase the advantages of its products and attaches reviews from multiple professional media. These contents can dispel the doubts that first-time buyers may have.

According to OTTOCAST's brand introduction, in the future, cars will no longer be just a means of transportation, but an extension of home and digital life. With strong R&D capabilities, OTTOCAST's adapter can be perfectly integrated into the original car system, and even technically bypasses the application's identity authentication process, just to ensure that users can get a perfect experience while driving.

The page also mentions the key figures of each department of the brand, including the co-founder, technical department, and customer service department, and details each person's work experience and background. It can be seen that in order to gain the trust of consumers, OTTOCAST displays its own brand information from multiple dimensions, which is indeed worth learning for sellers. After all, if consumers can understand a brand more, their favorability towards the brand will increase more or less.

Through a series of efforts, the traffic of OTTOCAST's official website has achieved rapid growth. According to similarweb data, from November 2023 to January 2024, the total global visits to ottocast.com reached 1.1 million, with 370,000 visits per month. The largest source of traffic was paid search, which delivered 32.27% of the visits last month, followed by direct search, which accounted for 24.32%. In addition, channels such as social media, natural search and external links also contributed a lot of traffic.

Among them, social media traffic accounts for nearly 20%, and its importance is self-evident.

With over 50 million views , OTTOCAST takes off with the help of TikTok

OTTOCAST is well aware that for its high-priced products, social media operations are an important promotional channel.

It is understood that OTTOCAST currently has layouts on mainstream social media such as Facebook, TikTok, Instagram and Youtube. However, in comparison, OTTOCAST focuses more on the Youtube platform, which accounts for as much as 81.56% of its traffic.

However, as TikTok strides towards e-commerce, its importance to brands will certainly continue to become more prominent.

OTTOCAST has also realized the current trend of short videos, registered its own official account @ottocast.officia, and gained traffic by posting product unboxing and usage videos on TikTok. Currently, ottocast.officia l has released a large amount of video content, with the highest single playback volume reaching 6.4 million.

In addition to operating official accounts, cooperating with platform influencers is also a way to quickly harvest traffic. Currently, we can see that OTTOCAST often cooperates with a large number of influencers from time to time, and the tone of the influencers is mostly consistent with the brand. In addition, they also pay attention to the authentic feedback of users after using the product, rather than just focusing on the product's marketing advertisements.

Through a combination of marketing efforts on TikTok, OTTOCAST ’s brand influence has been effectively enhanced, with the brand-related topic #ottocasts receiving nearly 50 million views on the platform.

Overall, OTTOCAST's success is not only due to its selection of the right niche, but also due to its continuous product refinement and deep understanding of social media trends. For sellers who want to expand overseas through brands, these strategies are undoubtedly worth referring to.

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