What is Orange Wind Project? Orange Wind Project Review, Features

On May 26, 2018, Alibaba Global AliExpress launched the "Shenzhen Cross-border E-commerce Summit and Orange Wind Project Conference" to empower Chinese cross-border e-commerce sellers to improve their efficiency in going global. The Orange Wind Project is mainly the first one-stop solution for platform and supply created by AliExpress and 1688 Cross-Mirror Special Supply. This summit focuses on the big data of platform applications, with the aim of deeply interpreting the development trends and business opportunities of cross-border e-commerce, and deeply understanding the product market, platform policies, traffic resources and other application links, focusing on sellers' entry, growth, and product selection to deeply empower sellers and help sellers sell goods around the world.

About Orange Wind Project

Under the theme of innovation and integration of cross-border e-commerce development today, AliExpress and 1688 Cross-border Special Supply Program have created the "Orange Wind Program" specifically for Chinese cross-border e-commerce sellers, aiming to enable Chinese sellers to go global better and more easily. AliExpress is a very important B2C platform in Alibaba's globalization strategy, with tens of thousands of excellent sellers who are familiar with overseas markets and overseas consumer needs. 1688 is the largest B2B platform in the country, with huge and rich data accumulation, and has become the favorite procurement platform for domestic cross-border e-commerce. This powerful combination realizes the reconstruction of the platform and the source of goods, forming a one-stop global seller interconnection relationship.

Specific content

1. In terms of product selection: Based on the big data analysis of the sedimentation platform, AliExpress can provide sellers with a new cross-border business chain, deeply tap into the rich cross-border supply of 1688, and provide cross-border sellers with a series of multi-dimensional and multi-scenario product selection information such as new products, soaring products, and best-selling products. At the same time, unlike offline supply and marketing matchmaking meetings, online interactions such as product selection channels, rankings, and live product selection will continue to advance, allowing sellers to quickly and accurately select the products that suit them. In terms of the entire product selection, the "Orange Wind Plan" will also have a series of products to support sellers to improve efficiency. For example, one-click consignment and one-click breakthrough.

2. In terms of efficiency: it can provide a series of multi-dimensional and multi-scenario product selection information such as new products, hot-selling products, and the best-selling products in the first time, so that suitable products can be selected to improve procurement efficiency.

3. In terms of funds: Having greater flexibility and selectivity beyond one's own strength will promote the development of every seller. AliExpress provides a new set of transaction and behavior models to help sellers accumulate credit, which will be converted into purchase quotas or even direct loans, helping AliExpress sellers solve payment fund problems and providing a one-stop solution for cross-border sellers.

Advantages

Sellers participating in the Orange Wind Project and entering the AliExpress platform can apply to become a "China Good Seller" silver store, and can contact high-quality factories face-to-face for supply, or directly select and replenish products online and offline on the Orange Wind channel created by 1688 Cross-border for AliExpress. In the future, the Orange Wind Plan will improve the operational efficiency of sellers in terms of cross-border logistics, store tools, and financial loans. In this way, we can see that the cross-border e-commerce platform made in China is rising strongly, and will soon become more optimized and more considerate to cross-border sellers.

About the upgrade of Chengfeng product selection channel

1. Background: The Orange Wind Project is a cross-border project of 1688 exclusively for global AliExpress. It aims to use Alibaba's global big data to achieve intelligent product selection in the Orange Wind product selection channel, improve the efficiency and capacity of AliExpress merchants, and become an important position for the launch of new products and vertical market product selection of 1688 cross-border high-quality merchants. One month after the launch of the Orange Wind product selection page, the transaction volume exceeded 10 million, attracting tens of thousands of AliExpress merchants to browse. Ou Xiurong, general manager of Guangzhou Moshengqi Trading, said: The products and merchants pushed from the "Orange Wind Channel" are like customized ones, which are very consistent with the positioning and tonality of our store; it took 3 hours from contacting merchants to confirming cooperation, and it took only 7 days to develop 50 products, which is 3 times more efficient than the original development.

2. Content: On September 12, 2018, the Orange Wind Product Selection Channel ushered in its second iteration upgrade one month after its launch, and six "Country Pavilions" were launched on this day. Six key country pavilions were launched this time, including Russia, the United States, the Middle East, Brazil, Spain, and France, all of which are key coverage areas of AliExpress.

3. Core Logic: The core logic of this iteration of the Orange Wind product selection channel is to provide merchants with effective product selection decisions through Alibaba's global product big data.

(1) Accuracy: Accurately match the demand preferences and corresponding products of consumers in different countries to cross-border merchants who meet the needs;

(2) Data aggregation to break through blind spots in product selection: Use algorithms and image search to batch capture the number of duplicate products and sales in the downstream, and present it to the merchant front desk through the product hot-selling index; that is, the sales of duplicate products will be aggregated. The larger the overall sales volume, the higher the product hot-selling index, providing data decision-making for merchants to select products.