Social e-commerce is on the rise in the UK, with the number of people shopping through TikTok increasing by 553%

Social e-commerce is on the rise in the UK, with the number of people shopping through TikTok increasing by 553%

To study the impact of social platforms on e-commerce, user review and social commerce platform Bazaarvoice conducted a questionnaire survey on 3,272 British consumers in the Influenster community . The results showed that social platforms are increasingly becoming a platform for consumers to discover and purchase products.

 

During the epidemic, shopping on TikTok has gradually become a trend. The number of people who discover products and shop on TikTok has surged by 553% , almost three times the growth of shopping on Instagram (189%) and Facebook (160%) .

 

Social platforms are increasingly influencing e-commerce. More than three-quarters ( 79%) of consumers now discover and shop on social platforms compared to the year before . Instagram leads the way in social commerce , with 64% of Brits shopping on the platform last year , while Facebook and TikTok account for 45% and 24% of Brits respectively .

 

But among short video apps, TikTok is challenging Facebook for the top spot in terms of percentage growth alone, with a 553 % increase in the number of people who discovered and shopped on TikTok last year . Now that number is likely to continue to increase, as TikTok is testing in-app shopping features in Europe .

 

In addition to Instagram , Facebook and TikTok , another social platform worth paying attention to is Pinterest. In the past year, Pinterest 's shopping volume has increased by 356% , second only to TikTok's growth rate.

 

Ed Hill, senior vice president of EMEA at Bazaarvoice, said in a statement: The epidemic has had a huge impact on social commerce . Over the past year, consumers have spent more and more time on social applications and are more susceptible to user-generated content , advertising and product promotion marketing. Social commerce will drive the development of e-commerce .

 

Research shows that consumers are also more inclined to use social apps to browse and discover new products and brands , with 70% of consumers using social media to purchase new brands , and almost half (49%) saying they would choose a new brand over a known, established brand due to the influence of social media .

 

Additionally , product relevance ( 47%) is increasingly becoming the primary driver for consumers to choose a new brand through social media, followed by the product’s benefits, features or ingredients ( 41%), visual content produced by the brand (27%), and price (27%).


All signs indicate that social e-commerce is developing strongly. Merchants can take advantage of this trend, develop social platform marketing strategies, increase publicity efforts, and create popular products.

U.K.

Social e-commerce

TikTok

<<:  A new round of price increases is coming! Next month, the US freight rate will reach up to 23,000 US dollars/FEU

>>:  The price has soared! The local Chinese products are popular and ranked TOP1 on Amazon's sales list

Recommend

Amazon delivery driver arrested and jailed for stealing dozens of packages

According to foreign media reports, local RCMP in...

What is SSGPAY? SSGPAY Review, Features

SSGPAY is a payment method launched by Shinsegae ...

What is Crowdfireapp? Crowdfireapp Review, Features

Crowdfireapp is an analysis tool specifically for...

What is GHL? GHL Review, Features

Guanghe Logistics (Guanghe International Logistic...

What is Paidy? Paidy Review, Features

Paidy is an Internet financial technology company...

Raised $2.5 million! Australian e-commerce platform Nile may go public

The epidemic has prompted a change in the way con...

What is E-Express? E-Express Review, Features

Founded in 2008, Easy Logistics is a global logis...

What is JNE? JNE Review, Features

Established in 1990, the JNE provides customs serv...

What is FINMA? FINMA Review, Features

The Austrian Financial Market Supervisory Authori...