Since the outbreak of the pandemic, people’s work and life have been affected to a certain extent, but it has also spawned many new hot-selling categories.
As the epidemic has prevented people from going out, working from home has become an important way of working in a pandemic environment. Accordingly, office desks and chairs and storage supplies have become hot-selling categories in Southeast Asia this year.
Gaming chairs have always been popular in Southeast Asia. Since the middle of this year, the epidemic situation in some Southeast Asian countries has rebounded, and the sales of gaming chairs have become even hotter. According to Lazada data, during this year's 9.9 promotion, the sales of gaming chairs in the Philippines alone exceeded the 6.6 promotion by 14,600% in 11 hours.
Due to the impact of the epidemic, people are unable to go out and the government also encourages companies to work from home. Therefore, in Southeast Asia, the demand for home office furniture has surged. For example, some comfortable and ergonomically designed office chairs and desks, as well as small and foldable office supplies are also very popular.
Among the hot-selling furniture categories, there are not only office products. During the epidemic, many students were unable to attend offline classes, and teachers switched to online teaching. Therefore, children's tables and chairs with adjustable heights have also become hot-selling household items.
Of course, the purchasing demands for furniture categories vary from country to country. For example, in Singapore, consumers have more refined purchasing demands. In addition to the office desks and chairs mentioned above, coffee tables, folding tables, and storage furniture such as shoe cabinets are also very popular household items among consumers in this country.
In Malaysia, due to the country's urbanization level, more people live in rented houses, so consumers prefer storage products and small folding office supplies. Vietnam prefers storage products such as storage baskets, storage boxes, and storage shoe cabinets.
In addition, consumers on the Thai site pay more attention to purchase details, such as logistics timeliness and the aesthetics of packaging, which will affect consumers' purchasing experience. Sellers should pay attention to the fact that while ensuring high quality and low price of products, logistics and packaging are also deeply affected by consumers' purchasing experience. Hot sales of office furniture in Southeast Asia |
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