Another round of identity review is coming! Many seller accounts have been blocked

Recently, many Amazon sellers received a new round of video verification notifications from the platform. Words such as enhanced video verification and additional identity verification review are intimidating.

Purchased stores become high-incidence verification areas. If Amazon has doubts about the authenticity of the information, the seller’s chance of "passing" will definitely be greatly reduced. In addition, a second video verification for new accounts is also available.

Currently, many sellers have failed the verification and their accounts have been blocked, especially for illegal persons, the pass rate is not high.

Video verification is back! A large number of sellers have been tricked

Recently, many Amazon sellers have reported that their accounts have been deactivated. The review email sent by Amazon stated that this is an enhanced security measure and sellers must complete additional identity verification reviews.

As the US Consumer Notification Act is about to take effect, Amazon has sent out verification notifications on a large scale. Many sellers who were about to pass the verification have received additional identity verification reviews again, which makes them feel complicated. For sellers who bought the store, the verification pass rate may be greatly reduced.

“I am nervous every day because my current account is profitable, but there are some problems with the account information. If I receive related emails later, I am afraid that I will not be approved.” A seller said that it is difficult for him to produce the original information.

After many sellers received the enhanced secondary video verification , they did not receive an email from the platform to confirm the appointment time after the appointment time, and their accounts were deactivated after the appointment time .

After learning about it, the editor found that the enhanced second video verification is not a new verification. Some sellers have received similar emails before this year. The purchased stores are the focus of Amazon verification. In addition, newly registered accounts this year also need to be verified again by video. Many seller accounts have been reviewed by Amazon video when they registered. After the review was passed, they just sent the goods to the Amazon warehouse and received Amazon’s video verification notification again.

According to sellers’ feedback, Amazon’s audits of sellers are not only stricter, but also more frequent. As Amazon’s audits have slowed down, the time required to pass the video verification for new account registration has been extended, and many sellers have to wait half a month or even longer to know the results. In this regard, some industry insiders speculate that Amazon’s lower efficiency is affected by the US Consumer Notification Act. Amazon has to deal with a surge in related audits, and can only mobilize other people to help. It will take some time for the slow audit situation to ease.

Judging from the video verification results, there are quite a few sellers who have failed the platform's "test". Sellers need to be aware that there are risks of association between the same account and different sites. If the video verification of one site fails, it may also lead to the closure of accounts on other sites. It is only a matter of time.

" The same account was blocked in the US for failing the video verification. A year later, the European site was also implicated, and related accounts are all clearing out their inventory. " A seller said that after encountering the problem, he was unable to rescue the account through the service provider's channel. The service providers all said that the account had been marked by Amazon and he could only move the warehouse, clear out the inventory, and abandon the account .

The pass rate for illegal persons is low! Summary of video verification questions

At present, sellers are still receiving video verification emails. According to the platform requirements, video verification sellers need to make an appointment at the specified time after receiving the email, otherwise the identity review will fail and they will not be able to continue selling on Amazon. After making an appointment (date and specific time period), the seller will receive an email before verification, informing the website and meeting number of the video verification. The date and time of the video call can be selected up to 3 time periods, and the estimated time is 20 minutes.

Someone who has experienced it said that it is easier to pass the exam at around 4pm, and the questions asked by the reviewers will be slightly simpler ...

Before video verification, sellers need to prepare the original documents uploaded when registering on Amazon, such as ↓↓↓

Photo ID such as National ID or Passport. This ID must include the following information: Full name, date of birth and ID number.

Valid business license. The business license must contain the following information: business name, business address, business type, business scope, business license number, validity period, and name of the legal representative. The name of the legal representative must be the same as the name on the ID card. The business license must be valid for no less than 45 days from the date of Amazon account registration, and the business status must be "normal".

Is there a difference in the verification success rate between legal and non-legal entities ? According to feedback from many sellers, Amazon asks more detailed questions to non-legal entities, and the verification success rate for non-legal entities is lower .

Legal person verification: The auditor will mainly look at the business license and ID card. If the legal person's personal information is true and the questions are answered smoothly, they will basically pass. If the legal person does not answer fluently during the verification, they may be asked more detailed questions.

Many sellers use the information of friends or relatives to register Amazon accounts. They have no contact with operations and cannot answer many questions during the video verification process, or answer them very unsmoothly. This kind of situation leads to a lot of cancellations. Amazon allows assistants to exist, but will ask questions such as "What is the relationship between the legal person and the assistant, why do you need an assistant?" Some industry insiders said that the legal person can increase the success rate by answering questions himself.

In terms of non-legal person verification: In addition to preparing valid ID documents for yourself and the company's legal representative, you must also provide housing provident fund inquiry and social security inquiry information during the verification process. Amazon will confirm whether the employer name of the non-legal person matches the company name associated with the corresponding seller account through "housing provident fund inquiry" or "social security inquiry".

"The illegal persons who conduct the verification are usually company employees. The platform can verify the authenticity of the information through social security and provident funds, which cannot be falsified." An industry insider said that Amazon's video verification team is very familiar with the domestic situation and has avoided the possibility of many operations by sellers to a certain extent.

What questions does Amazon ask in the video verification? According to the summary:

Account: Who registered the account ? What is the company name and address? When was the account registered and activated? What is the registration process? Who registered the email address? What is the store name? What is the phone number? Where is the location? What operator? What is the reason for the location and company address to be different? When was the credit card bound to the billing backend? The last four digits of the credit card? Validity period? Bank? Are there other companies under the legal person's name? ...

Product aspect: When was the first time the store uploaded a product ? What products were uploaded? What was the price? What was the best-selling product? How many orders were placed? When was the most recent order? What products were recently uploaded by the store? How many orders were generated in total? How many orders were there in April? How many orders were there in May? ...

The above questions are just the tip of the iceberg. Amazon will also ask questions about brands, account login, store operations, account performance, suppliers, etc., and will often conduct a full-scale interrogation of one question.

"The video verification questions were relatively simple before, but now Amazon has increased the difficulty. There are many questions that even the operator himself cannot answer immediately. " A seller lamented that if Amazon's move can crack down on those who copy-sell with multiple accounts, it can also protect the legitimate interests of compliant sellers to a certain extent.