Halloween products have started to be sold! Amazon keyword rankings soared 400 places in 7 days

Recently, Li Xingqian, Director of the Department of Foreign Trade of the Ministry of Commerce, said that in the first half of the year, China's cross-border e-commerce imports and exports continued to maintain a steady growth momentum. From the perspective of corporate expectations, data shows that nearly 80% of cross-border e-commerce companies are optimistic about the growth momentum in the second half of the year.

Halloween is an important order-taking node in the second half of the year, and is often highly anticipated by many cross-border sellers, who place heavy bets on it. According to recent feedback, although Halloween ( November 1st of each year) is still more than two months away, some sellers selling Halloween products have already placed orders. Moreover, it has been observed that there are some new consumption trends for Halloween this year.

Last year, Halloween spending in the United States alone reached $12.2 billion (data source: National Retail Federation), so sellers are still very much looking forward to this year's sales performance.

As Halloween becomes more popular, sellers have started placing orders

Recently, an Amazon seller said that he had 20 orders for a Halloween product the day after it was put on the shelves. The seller started purchasing more than two months in advance, which was a bit unexpected for him as he was selling Halloween products for the first time. He was originally worried that he would not be able to sell all the goods he prepared, but now he has to consider whether he has not prepared enough.

In fact, as Halloween approaches today, consumers’ shopping time is no longer limited to the last week of October, but is getting earlier and earlier. In order to meet their consumption needs, various retailers also put their products on the shelves early.

In July, when foreign consumers walk into a craft store, home furnishings store, or even a grocery store, they are likely to be surprised by the sight of Halloween merchandise everywhere, although swimsuits and sun protection products are still on the shelves. By mid-to-late August, it is even difficult to find a retail store that does not sell Halloween products.

Obviously, the shopping craze that was supposed to start in autumn has gradually been brought forward to summer, so much so that the term "Summer Halloween" has appeared abroad .

Google Trends data reflects this consumption trend very well. Google Trends shows that in the past five years, the search popularity of "Halloween" has started in late July and early August, and has soared since then until it reached its peak in late October.

Looking at this year, the global search popularity of "Halloween" has begun to rise since early July and reached its peak (100) in early August.

These consumers who bought Halloween products in advance not only went to offline stores, but also flocked to online platforms. The Meiya hot search word list shows that the search popularity of "halloween" and "halloween decorations" is rising sharply. Last week, the rankings were outside the top 900, but this week they have reached 531 and 433 respectively, and the rankings have risen by more than 400 places in 7 days. This is also the reason why the seller mentioned above has already started taking orders.

In order to welcome these "early action" sellers, some experienced sellers with many years of experience in seasonal product operation have already made plans in advance. In January this year, when many sellers were still struggling with the issue of post-holiday returns and were deeply pessimistic about the bleak order volume, some sellers had already begun preparing Halloween products for November.

The sellers' seemingly hasty behavior was also recognized by suppliers: "Generally speaking, we develop styles for the same season next year based on the current season."

Consumer trend insights: Halloween has a new "hue"

If you want to maximize sales of seasonal products, timing is the key, and the other is to learn to grasp the trend. Now a new trend called "Pink Halloween" is popular.

In the public's impression, the colors that match Halloween are mostly orange and black, but now these traditional colors are being replaced by pink.

This year, when consumers walk into offline stores or search for Halloween products on online platforms, they will find pink Halloween pillows, pumpkins, skulls, pink Halloween coffee cups, pink indoor and outdoor spider webs everywhere. There are even pink ghosts, pink hanging bats, and pink decorative tombstones.

This trend of expanding the traditional Halloween decor color scheme is also known as "Pink Halloween."

In fact, "Pink Halloween" began to gain popularity last year and became a retail force at Target, Walmart, HomeGoods, TJ Maxx and Marshall's stores. Unexpectedly, this year this trend has intensified.

“While traditional colors are always a favorite, many people also love pastel colors (pink, purple, etc.). Personally, I like a mix of the two colors. Pastels give people a whimsical feeling, which I think some people really like,” said an American craftsman.

She also reportedly made her own "disco ghost" with pink cheeks and a mini mirror ball, which she sold on Etsy.

Most people might think that pink doesn't fit in with the classic colors in their homes, but consumers who purchased these products said they liked this "cute and weird color."

After spotting a ghost wearing a fuchsia hat in the store, Instagram user @itsdecorable quickly took to #Pinkoween to say it was nice to see something different besides orange for Halloween.

The pink trend has even spread to Christmas decorations, with TikTok user mariaa_rose posting a video showing a pink Christmas tree and rows of pink ornaments. At the same time, she said in the video: "Everything is so cute."

Last year's US sales reached $12.2 billion, and this year is expected

In the United States, the main target market for sellers, total spending on Halloween last year reached $12.2 billion, a year-on-year increase of 15%, and per capita spending was $108.24, a year-on-year increase of 7.7%. (Data source: National Retail Federation (NRF))

As we can see from the above, this year's Halloween shopping has already begun. At present, not only Amazon sellers have begun to receive orders, but sellers on other platforms are also very busy. Some sellers have even temporarily stopped accepting orders due to excessive demand.

Recently, John, a shop owner on Etsy, posted this message: "It will take me a few days to process the order! Thank you!"

John said they needed to take a few days off due to high demand for orders, so they temporarily stopped selling their popular Halloween Happy Paradise meal range.

“We’ve been selling this product since April, but the order volume is already so large that we can’t meet it in time,” John said helplessly.

Some sellers’ goods are still floating on the sea, so they are obviously unable to catch up with this wave of “early purchases”. However, the peak buying period for Halloween has always been in September and October, so the timing is just right.

During this period, sellers can do some preparatory work, such as social promotion warm-up, optimizing product pages, formulating marketing strategies, etc.

Social promotion preheating: On the one hand, you can post preview information about Halloween products on social media platforms to attract potential customers. For example, share the behind-the-scenes stories of the product production process. On the other hand, you can also cooperate with relevant Halloween-themed communities or bloggers to promote products.

Product page optimization: On the one hand, write attractive product titles and descriptions to highlight the features, advantages, and uses of the product. For example, for a Halloween mask, the description can emphasize its realistic design, comfortable wearing feel, and unique decorative effect.

On the other hand, take or prepare high-quality product pictures and videos to show product details from different angles, including the overall appearance of the product, material texture, wearing effect, etc.

Another thing is to improve the keywords of the product and improve the search ranking. Use tools to analyze popular keywords and embed them into the product page reasonably.

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