Sellers should know: Five ways to use video marketing

Video content has been very popular in the past year, driving the development of video advertising. From a capital perspective, the video advertising company Vidmob recently raised $50 million in its Series C round of financing, and has raised nearly $100 million in funding to date.

The company’s research shows that video ads generate 48% more sales than static digital ads , and that shorter formats perform better than longer video ads; additionally, 86% of respondents to a 2020 survey want to see more videos from brands .

All these data reveal the potential of video marketing to sellers . To create a successful video that attracts potential customers, sellers can refer to the following five methods:

1. Add an effective call to action ( CTA)

Add an effective call to action in your video to clearly communicate what you want them to do, such as visit your website , make a purchase , subscribe to your channel or newsletter, etc.

Take Business Insider , for example. It posts clear calls to action at the end of each of its YouTube videos. These stay on screen for 10 to 15 seconds, giving viewers plenty of time to read and act.

2. Add a video to your login page

Landing pages are designed to generate more leads. To make the page more attractive and provide more information, sellers can add videos to the page .

Videos can easily grab the viewer’s attention since there are no other distractions on the page . When adding a video, sellers can place it in the center of the screen and at the top of the web page without requiring visitors to scroll .

3. Add videos to your email campaigns

Using videos in your email outbound links can help your emails stand out , and adding the word “video” in your email subject line may entice more subscribers to click and increase open rates.

However, mail carriers and user devices may not be able to receive emails with embedded videos. Therefore, sellers can add a link to the video in the email.

4. Use Video as Gated Content

Gated content is a great way to attract potential customers to your business. In addition to easy-to-consume content types like white papers , case studies, and eBooks , videos can also serve as gated content .

Educational videos like tutorials , demos, and how-to videos are good candidates for gated content , given that your audience will find them valuable .

5. Leverage Video SEO

Getting your videos to rank in search engines can greatly increase your visibility and attract more potential customers .

To do this, sellers need to write short but attractive titles. The title should include keywords and should not exceed 70 characters so that searchers can see the full title in the search results .

In summary, video content is expected to continue to develop in 2021. Sellers can also refer to the above marketing tips to create eye-catching videos to attract more potential customers.

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