What is Google Ads(Google AdWords)? Google Ads(Google AdWords) Review, Features

Google Ads (Google AdWords) is a paid online promotion method that promotes websites by using Google keyword ads or Google's global content alliance network. You can choose from a variety of advertising formats including text, image and video ads.

About Google Ads

Google Ads (Google AdWords) was launched on October 23, 2000. It allows you to search for keyword and ad group ideas, query historical statistics, understand the possible performance of a group of keywords, and even combine multiple groups of keywords to form a new group of keywords. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets for your campaigns.

How AdWords costs are calculated

1. The amount of AdWords advertising fees is entirely determined by the user.

2. There is no lower limit on fees.

Advantages

1. Cover the target accurately

Now you can advertise to people searching on Google. Even if you already offer services or products that appear in Google search results, AdWords can help you reach new audiences on Google and the Google Advertising Network.

2. More comprehensive control to modify ads and adjust advertising budgets.

Users can display their ads in a variety of ad formats and can even target their ads to users who speak specific languages ​​and are located in specific geographic locations.

3. Measurable value return has no minimum spending limit and no delivery time requirement.

If you choose the CPC option, you pay only when someone clicks your ad. In other words, every dollar of your budget will bring you new potential customers.

4. Cross-platform advertising

Whether your customers are on a computer, tablet, phone or in an app, you’re covered.

How to Register

1. Search for Google AdWords or Google Ads on the Internet and click on the official website. Click the Register button.

2. Log in to the Gmail mailbox that has been registered.

3. After logging in, the page will prompt you to fill in the website information. Adwords accounts allow the placement of landing pages on non-registered websites. So it doesn’t matter if you have multiple websites, you can fill in one.

4. Next, fill in your business information and campaign information, including account budget, location, keywords, advertising creatives, etc.

5. After the next step, fill in the account payment information. This is a test account and I don't plan to open it. So I fill in the personal information and the address information casually. Select transfer as the payment method. Confirm.

6. After filling in all the information, the account will prompt you that you have successfully registered and you can place orders in your account. If you do not want to place orders and just want to understand the account information or use the tools, you can just not pay.

Google AdWords prevents malicious clicks

1. Detection and filtration technology.

2. Advanced monitoring technology.

3. The Google team uses specialized tools and techniques to check each case of invalid clicks.

Handling of invalid clicks

1. No charge for invalid clicks

Missed clicks that have no value, such as a second repeat click;

Malicious clicks from peers, software clicks (same IP, regular clicks);

Display ads placed and artificially clicked by website owners to increase revenue;

Clicks and impressions generated by automated tools, VPNs, or other fraudulent software;

Impressions designed to artificially reduce the click-through rate of peer advertisers.

2. Filtration technology principle

IP address;

The timing of clicks;

Repeated clicks and IP switching;

Use sophisticated systems to identify invalid clicks and impressions so you don't get charged for them.

3. Return after automatic detection

To support the investigation, if invalid clicks are found in the past two months that have escaped automatic detection, Google will refund the advertising fees for the clicks.

Features

1. It is easier for users to choose which ads not to see.

2. AdWords becomes Google Ads.

3. Google Marketing Platform——a more powerful integrated advertising platform.

4. New features + new strategies = the era of full-funnel video advertising.

5. User traffic on You Tube.

6. A large number of responsive search ads are coming.

7. Mobile device page speed score column.

8. Google Analytics will introduce cross-device reporting.

9. Smart Campaigns will become a new solution for small businesses.

10. It doesn’t matter if you don’t have a website.

11. New features of Google Shopping.

Practical application of listing

1. Help quickly understand the common search habits of target product users in a specified country/region, including language expressions and search starting points.

2. Quickly understand the difference in search volume for different product descriptions.

3. Based on the characteristics of your own products, you can obtain a keyword list for your own products and apply it to the listing’s SEO and on-site advertising.

4. Used to understand the market during the initial product development.

Development History

-Google launched AdWords in 2000.

-In 2005, Google launched the Google Advertising Professional (GAP) program to certify individuals and companies who completed AdWords training and passed an exam.

- In 2008, Google launched the Google Online Marketing Challenge. The first and second place winners in 2008 were both students from the Department of Computer Science at Tsinghua University. The first and second place winners in 2009 were also Chinese.

In July 2016, Google launched Showcase Shopping ads.

- Starting from August 2016, Google decided to limit the viewing of specific keyword data to active AdWords accounts. Users who have not reached the minimum advertising investment amount can only see the data range, not the specific numbers.

- In October 2017, Google revised the AdWords daily budget cap, which was previously capped at 120% of the preset daily budget, to a maximum of 200%. The change, which was introduced on the same day as the announcement, sparked criticism from paid search professionals, although Google later clarified that the change would only affect short-term campaigns of less than 30 days, and that for campaigns running longer than 30 days, the overage fees would be refunded.

-In July 2018, Google announced that its iconic business Google AdWords will be officially renamed Google Ads. Google's website will also be changed from adwords.google.cn to ads.google.com.