With more than 20,000 orders sold per month, niche products sold by Shenzhen sellers are firmly ranked TOP1 on the BS list

In 2020, an epidemic hit, and due to the restrictions, long-distance travel became a luxury, which in turn drove a surge in demand for outdoor cycling.

In the past few years, the "cycling fever" has been growing stronger both at home and abroad, and related industries have ushered in development opportunities.

For example, on Amazon, a Shenzhen seller followed the trend and listed a niche product. Although the number of reviews was "only" 45,000, more than 20,000 orders were sold in the past month. At a time when the popularity of cycling has declined, it can still sell 20,000 per month, so its sales performance will not be bad at that time.

Selling 20,000 orders in a month, Shenzhen sellers take off with niche products

In the past few years, cycling has become so popular in China that the cycling paths in many cities are often blocked . In overseas countries where cycling is already popular, the popularity of this sport has only increased, which has also led to the rapid development of many industries.

Take E-Bike as an example. As a new trend worth hundreds of billions of dollars, from last year to this year, many domestic E-Bike brands such as VELOTRIC, Onemile, and TENWAYS have successively raised funds, with the funds even reaching hundreds of millions.

In the Internet age, people's lives are inseparable from mobile phones, so how can we turn mobile phones into portable items when riding? Therefore, cycling mobile phone holders (bicycle mobile phone holders) came into being and once ushered in a peak in demand.

Google search trends show that since March 2020, the popularity of the keyword "bike phone holder" has continued to rise, even soaring to its peak at one point . Although it has declined since then, it still remains at a high level.

Under this popularity, some domestic sellers seized the opportunity early on.

On Amazon, searching for "bike phone holder" shows that most bicycle phone holders have performed well in the market, with sales in the past month basically in the thousands, ranging from 2K to 20K .

Among them, the most outstanding performance comes from the seller from Shenzhen - Shenzhen Lamicool Technology Co., Ltd. (hereinafter referred to as "Lamicool").

Amazon's front desk shows that Lamicall Bike Phone Holder (the first listing in the above picture) has firmly occupied the top 1 of the Best Sellers list in multiple categories , and some bicycle phone holders also have Amazon Choice and Overall Pick logos. Since it was launched in March 2020, although the number of reviews is only about 45,000, the score is as high as 4.6, and even more than 20,000 orders have been sold in the past month .

Through its Amazon flagship store, we can see that Lamycool products are priced from US$8.99 to US$55.99, and the products cover 3C products such as mobile phone cases, mobile phone holders, and mobile phone Bluetooth remote controls, and many of its products are listed on Amazon's Best Sellers list. Among them, the sales performance of multiple mobile phone holders used in cycling scenarios is the best.

LamyCool is not the only one that has seized the opportunity. A long time ago, there was a DTC brand overseas that achieved annual revenue of $100 million just by selling cycling phone holders .

Revenue of $ 100 million a year from mobile phone holders , with a single product selling for 80 million

In 2011, Chris Peters noticed the need for mobile phone fixing solutions among cyclists and founded the DTC brand - Quad Lock .

Just one year after its establishment, Quad Lock turned the brand from loss to profit with its strong profitability. Data shows that from 2013 to 2016 , Quad Lock 's growth rate reached an astonishing 211% .

By 2020, Quad Lock's revenue reached $47.5 million, and a year later ( 2021 ), it doubled again to $88.6 million. In 2022, Quad Lock's revenue exceeded $100 million .

Driven by overseas cycling enthusiasts, Quad Lock has repeatedly broken revenue records with just a mobile phone holder, becoming a leader in the unpopular track.

Initially, Quad Lock entered the cycling phone holder market with an innovative twist lock mechanism . This development provided a sturdy and stable phone holder for cycling . With this , Quad Lock launched the 360° cycling holder in 2012 , which quickly caused a response in the cycling community.

Today, the 360° Cycling Bracket is still Quad Lock 's best-selling product , making a great contribution to its overall performance. It is understood that in 2022 , the revenue of the 360° Cycling Bracket alone accounted for 80% of Quad Lock's total revenue , that is, the 360° Cycling Bracket alone sold 80 million US dollars .

Quad Lock ’s success is no accident as it seized the market gap in a timely manner and took over the market with disruptive product innovation .

In terms of design, Quad Lock's bracket system is also different from other brands, and its product matrix has been enriched to ten series, including motorcycle, automobile, off-road, daily, aviation, and ocean, covering outdoor scenes as comprehensively as possible. Various innovations and strategies to respond to the market in a timely manner have driven Quad Lock to run wild in the cycling bracket industry.

On Amazon, although Quad Lock 's product performance is not as good as that of Shenzhen seller Lamy Cool, many of its bracket products have thousands of reviews and are marked with the Overall Pick logo. In the flagship store, Quad Lock divides its product series into four scenarios: bicycles, motorcycles, cars , and general use.

Quad Lock, which has been deeply engaged in and focused on the cycling bracket industry and has always been centered around a niche circle , has quietly counterattacked and has become a leading brand in the field by relying on one bracket after another.

Top sellers gather together, Anker, Savi and others are all in the outdoor market

It is always said that "if you stand on the wind, even pigs can fly to the sky." Whether it is Lamy Cool or Quad Lock , although their success is inseparable from the research and innovation of products, they have indeed benefited from the growing popularity of outdoor cycling activities. Therefore, they can continue to have hot sales in the unpopular track with only one bracket.

Grand View Research data shows that the global cycling market size was US$64.6 billion in 2022, and is expected to continue to expand at a compound annual growth rate of 9.7% from 2023 to 2030 .

The business opportunities brought by cycling have also attracted many leading domestic companies. Now Xiaomi, DJI, Yadea, Tailing, Niu, Emma, ​​Ninebot and others have already begun to make their plans.

Well-known cross-border sellers such as Anker, Savi, and Aoki are all investing in this track. For example, ANCHEER, a sports equipment brand under Savi, sells outdoor riding products such as electric bicycles, electric scooters, and professional stunt scooters , and is also one of its brands with revenue of over 100 million yuan.

Since 2021, Anker Innovations has posted recruitment notices for "Structural Engineer ( E-Bike electric bicycles) " and "Product Expert ( E-Bike electric bicycle product direction) " on platforms such as BOSS and 51job, with salaries ranging from 15K to 30K.

Yien.com noticed that although the above two positions are currently closed for recruitment, Anker is still recruiting for multiple E-Bike-related positions, such as " motion control algorithm engineer ", with salaries ranging from 20K to 50K . The job responsibilities state that they are " responsible for the evaluation and selection of motion controllers and motor controller solutions for eBike products . "

The outdoor cycling track continues to release its potential, from cycling bikes to accessories. Although the threshold of the E-Bike track is relatively high and it may be difficult for sellers to enter the market, accessories such as cycling phone holders, cycling clothing, cycling caps , outdoor water bottles, etc. are experiencing a surge in demand as the big track becomes hot. There may still be a lot of room in the big market created by this " cycling fever " waiting for sellers to enter .

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