Youzhong.com (Jiuquan Youzhong.com Network Technology Co., Ltd.) was registered and established by Hezhong Group in Jiuquan on February 26, 2015. Youzhong.com adopts the O2O e-commerce model, combining online transactions with offline services to build an integrated, one-stop agricultural Internet service platform that integrates online shopping malls, agricultural supply chains, smart agriculture and inclusive financial services for farmers, covering the entire industry chain and varieties nationwide. Background Youzhong.com was established in Jiuquan, the golden belt of Silk Road, under the guidance of the national “One Belt, One Road” strategy. The New Silk Road Economic Belt is a once-in-a-lifetime major opportunity for global development. The "Internet +" action plan advocates the implementation of the Internet as a new productivity. In the era of Internet civilization, a new agricultural civilization, a new industrial civilization and a new commercial civilization with Internet thinking and production patterns as the characteristics of the times will be born, which together constitute a new form of human social civilization and a new production relationship. Agriculture is one of the core areas of the "Internet +" action plan. Internet + agriculture will bring about a far-reaching change. The country is based on agriculture, and agriculture is based on seeds. The seed industry is at the top of the agricultural industry, and is a core basic industry to ensure my country's food security and a strategic emerging industry involving national security. Agriculture is undergoing four revolutions, namely, land revolution, variety revolution, channel revolution, and organizational revolution. Through the four revolutions in agriculture, four new agricultural comprehensive service systems of "Internet + Agriculture" will be established nationwide: new smart agricultural planting system, new agricultural circulation system, new agricultural technical service system, and new agricultural science and technology innovation system. These four systems are the basis for the product and service content of Youzhong.com and the determination of future development direction. Development Strategy Youzhong.com e-commerce platform provides farmers with the purchase of upstream agricultural materials such as seeds, fertilizers, pesticides, and agricultural machinery online, solving the problem of farmers having to pay high prices for agricultural materials. By adopting the online direct sales method of manufacturers, the supply is guaranteed from the upstream, completely eliminating the problem of fake seeds. Youzhong.com will establish an offline comprehensive service system covering 1,200 counties, 120,000 village-level service points, and nearly 500,000 rural practitioners across the country. Based on the characteristics of agricultural products, it will provide farmers with products and supporting technical services. Service Model Flagship store: e-commerce platform for agricultural inputs enterprises; Boutique: Online stores of agricultural supplies and agricultural product distributors; Smart store: Provides intelligent planting management and one-stop ecological agricultural services from the field to the table; One-stop agricultural supply chain: Apply industrial supply chain management ideas and management systems to the agricultural field, and build a new integrated supply chain management system covering the entire agricultural industry chain. Offline Services Youzhong.com will establish an offline comprehensive service system covering 1,200 counties, 120,000 village-level service points, and nearly 500,000 rural practitioners across the country. Based on the characteristics of agricultural products, it will provide farmers with products and supporting technical services, so that farmers can enjoy professional agricultural technical services. The offline system cooperates with e-commerce channels to sell the agricultural and sideline products produced by farmers, solving the problem of farmers' difficulty in selling. |
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