The UAE's first fast-commerce platform is about to go online, and may become a strong rival to Amazon

Veppy.com , the first fast-commerce startup in the UAE , recently announced that the Veppy platform will be officially launched on August 27. Currently, Veppy is inviting suppliers and sellers to register before the platform is officially launched and list their products on the platform. After the launch, consumers will be able to start buying products on Veppy and have them delivered quickly.

Image source: Veppy official website

Quick-Commerce, or Q-Commerce, is a fast-commerce platform. It is reported that Quick-Commerce is an extension of the food delivery platform, and gradually expands its business to the retail industry, which can deliver products to customers within the shortest delivery time of 30 minutes to 3 hours. The founder of Veppy said that the Veppy platform is currently integrating transportation and logistics resources, and fast transportation speed will become Veppy's key competitive advantage.

According to its investment information, merchants of 14 categories of products, including men's products, women's products, children's products, personal care products, perfumes, toiletries, cosmetics, etc. , can register online and upload their inventory for Veppy to promote to consumers. The platform does not charge merchants for listing products, and merchants can freely upload an unlimited number of products. Veppy's algorithm recommends products first, and then recommends based on shoppers' preferences, striving to provide a highly personalized shopping experience.

According to Statista data, the market size of the UAE's e-commerce industry is expected to grow from US$7 billion in 2020 to US$17 billion in 2025. Currently, the most popular online shopping platform used by consumers in the UAE is Amazon, accounting for about 65%. In addition, the UAE is one of the countries with the largest e-commerce scale in the Middle East and North Africa, and one of the countries with the highest Internet penetration rate, with a penetration rate of over 90%. Its development potential cannot be underestimated. Will Veppy's launch have an impact on Amazon's performance in the UAE? Time will tell.

Data from a joint study by Meta Platforms and market research firm YouGov show that online consumers in the UAE have significantly increased their acceptance of new brands and products. More than half of consumers are willing to try new foreign brands and products, and nearly half of consumers have made cross-border purchases. The main reason they choose cross-border shopping is to find products with higher quality, more favorable prices, or products that are not available in the local market.

In order to make sellers more familiar with the Veppy platform, Veppy has organized the sellers' product sales process into five steps on its official website.

Image source: Veppy official website

Simply put, it is similar to platforms such as Amazon and Taobao. First, you can register as a seller on the Veppy platform for free (selling to customers across the UAE), then upload your product list. Once Veppy approves your application, you can start listing and selling products.

In addition, as a Veppy seller, you can either ship goods, store inventory, deliver orders, be responsible for packaging and control delivery yourself, or you can choose the FBV model, where Veppy is responsible for warehousing, picking, packaging and shipping, and order returns.

United Arab Emirates

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