Chinese brands collectively go overseas: Shipments of new smart cleaning brands on AliExpress increased by 150%

Domestic smart cleaning small appliances , which have set off a wave of "lazy economy" in recent years , are experiencing a new round of rapid growth overseas ! On July 27, data from the local cross-border e-commerce platform AliExpress showed that the shipment volume of domestic smart cleaning "new brands" has increased by 150% in the past three months .

At the same time, many "new brands" of smart cleaning small appliances are further expanding overseas. It is reported that brands such as Tineco, Dreame, and Roborock, which are known as the "three giants" of cleaning appliances in the industry, have recently entered the "AE Mall" of AliExpress.

The recent " 2022 First Half Cross -border E-commerce Industry Research Report" also mentioned: "In recent years, competition in many tracks of the domestic consumer market has become increasingly fierce. On the other hand, overseas, many emerging markets are still blank and there are more opportunities to enter. Many brands choose to go abroad and promote their brands overseas."

For example, Tineco, which once ranked No. 1 in domestic household floor scrubbers , quickly entered emerging markets such as France and Poland after entering AliExpress in 2020. This year , it signed up to enter AliExpress AE Mall.

With the help of cross-border e-commerce platforms, Tineco has the ability to operate its brand directly to global consumers. At the same time, based on the market insights of the platform, it can also conduct more targeted new product research and development. For example, in the Japanese market, Tineco found that the proportion of female users and the elderly is very high, so it launched a product line focusing on " lightweight ". "These come from digital market insights. " Tineco staff introduced .

Ze Yue, head of AliExpress AE Mall, believes that "through a cross-border platform directly facing consumers, domestic brands can extend from the original production and manufacturing links to more links such as R&D, design, and brand marketing, thereby obtaining higher product added value. "

To this end, in 2022 , the local platform AliExpress launched a new project called "AE Mall" to help domestic brands go global better . Brands that enter AE Mall can get obvious logo prompts, and the platform can provide brands with better logistics services through services such as "preferred warehouses and overseas warehouses " . It is reported that more than 1,000 domestic "new brands" have entered AliExpress AE Mall.