On the first day of the 618 sales on AliExpress, merchants once again welcomed a surge in orders

Overseas 618 summer   The summer sale officially started on June 12, and AliExpress merchants reported good news. One merchant's first - day order volume reached twice the total order volume of last year's June 18. Many merchants said that the number of orders within a few hours of the sale exceeded the normal day's order volume. Some merchants even posted a daily sales volume of 110,000 in the group ...

(On the first day of the overseas 618 sales, AliExpress merchants received a surge in orders)

This year, AliExpress has entered a rapid growth track, with orders in March increasing by 50% year-on- year . It continues to operate in "crazy buying" mode in many countries , with emerging markets such as South Korea and the Middle East experiencing a major boom.

The first day’s performance surpassed last year’s entire 6.18 . Merchants: We are restocking !

On the evening of June 13, 24 hours after the overseas 618 sales started, Mary held her mobile phone and kept discussing the popularity of the first day of 618 with her partners, family and friends .

She shared the good news with reporters in the group : "Our June 18 sales were booming, with the first day sales being twice as much as the entire June 18 sales last year . " Her joy and anticipation could be felt through the screen.

The Zeuslap monitor founded by Mary has become popular in South Korea since May this year . Her product was actively recommended by a Korean IT celebrity on YouTube, with over 600,000 views . The title is quite simple and straightforward - " Auxiliary monitors that cost just over 100,000 yuan are sold out as soon as they are discounted on AliExpress! "

One month before the big sale , Mary shipped 3,000 monitors to AliExpress's Weihai Preferred Warehouse , which can be delivered to Korean consumers in 5 days . "This year, AliExpress also launched the 'Air Refueling' service. Once a certain product is in great demand, I can immediately restock it from Shenzhen to Weihai, and complete the warehousing procedures within one day. Therefore, for the several products participating in the big sale this time, I have prepared several thousand units of materials in Shenzhen, which can be assembled and shipped at any time. "

(On the eve of the overseas 618, AliExpress display merchant Zeuslap is preparing goods to be shipped to Weihai warehouse)

Mary was not disappointed by 6/18 . Her 3,000 monitors were sold out on the first day. “I’ve already gone to restock them.”

The price per piece is as high as US$ 999 , and the rich in the Middle East are crazy about it

The Middle East has a unique style. The higher the price, the more popular it is . Ice makers priced at $ 400 and robot vacuum cleaners priced at $ 999 are all snapped up by people in the Middle East. I guess consumers in other countries would be impressed if they knew about this: you buy it, we won’t compete with you.

HiBREW, a Shunde coffee machine brand founded by Kenny, is an old friend of the people in the Middle East. Last year on June 18, the sales of ground coffee machines on AliExpress increased by 377 times year-on - year, and Hibrew became the most prominent star. This year, the "good student" HiBrew will continue to challenge itself.

In response to the seasonal demand in the Middle East, HiBREW's new ice maker debuted on June 18 , and together with Roborock 's new sweeping robot priced at $ 999 , it became the "top seller" in the Middle East on the first day of June 18. Of course, the "5-day delivery" logo on the page added a lot of points to them.

" To do business in the Middle East, you need to have overseas warehouses to compete with local brands. " This is the secret that the AliExpress waiter has been emphasizing to Kenny . In recent years, AliExpress has increased its logistics construction in the Middle East market and opened overseas warehouse services in Saudi Arabia and the United Arab Emirates. On the eve of June 18 , it joined hands with Cainiao to add an official overseas warehouse in Dubai, UAE, to further enhance the competitiveness of Chinese products in the local market.

(On the eve of 618, AliExpress and Cainiao jointly opened a new overseas warehouse in the UAE, which can achieve 5-7 days of delivery)

Full trust drives self-operation, this is 1 + 1 > 2

10,000 USD in turnover in one hour, this is the first day record of Potu, a new player of AliExpress full-hosting, on June 18. Before that, Potu, a manual coffee grinder, had almost no orders in its self-operated store. On the eve of June 18 , the person in charge joined the full-hosting with a try-it attitude, and was nervous about the arrival of the big promotion.

"They had dozens of units in stock in their warehouse and they didn't dare to stock up more." The AliExpress clerk said that the influencer invited by the platform picked their grinder. "I saw that it would definitely not be enough to sell, so I tried to persuade the boss to stock up more, but he refused. I patted my chest and guaranteed him that it would definitely sell well."

Of course it will explode. 1 50 manual coffee grinders were sold out within an hour. The self-operated stores also began to receive orders, ushering in a sign of prosperity. The boss slapped his thigh: There are not enough stocks.

This year's 618 shopping festival once again confirmed the enthusiasm of overseas young people for hand- ground coffee . Another coffee grinder brand, Kingrinder, also achieved sales of over 10,000 US dollars in one hour. All 300 units in stock were sold out on the first day of 618, and replenishment was allocated overnight.

"The highest single-day GMV has been broken again today"

In Russia, another advantageous market for AliExpress , everything from consumer electronics to hardcore tools is popular among consumers . Digital brand Baseus , welding equipment merchant Decapower , car machine merchant Podofo , etc. , all saw a three-digit explosive growth in orders on the first day of June 18 compared to March 28 .

This year, AliExpress has been very active, holding multiple press conferences overseas, officially announcing its first spokesperson Ma Dong-seok, increasing its marketing efforts, focusing on shopping experience and delivery time, and continuously adding official warehouses at home and abroad, with strong momentum in many countries.

"June 18 broke the historical high ." On social media, an AliExpress merchant has broken the highest single-day GMV for two consecutive days . "The highest single-day GMV was yesterday, and it was broken again today."

  (AliExpress merchants share the joy of the 618 breakthrough on social platforms)

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