Seizing the gap in the German textile market, SHEIN advances into the European market

As one German textile retailer after another files for bankruptcy , large fast fashion online retailer SHEIN has chosen to enter the European market.

During the epidemic , many German companies were hit , especially the textile industry , which suffered a severe blow due to the epidemic blockade and the rise of online shopping . However, at a time when German textile retailers frequently reported bankruptcies, SHEIN chose to enter the EU market.

According to FashionUnited, the emerging fast fashion giant has now opened its headquarters in Dublin, marking the company's official entry into the European , North African and Arab markets. The headquarters will be the location for IT, legal, finance and security departments .

As one of the major online retailers, S HEIN is particularly popular among young people because of its attractive prices . Now the company hopes to gain a foothold in the European, North African and Arab markets .

In addition to the operational management center in Dublin , S HEIN will also open branches in the EMEA region . So far , 30 pop-up stores have been announced , but the specific locations have not yet been determined. The company said that the start of these stores is an "important part" of S HEIN's strategy .

SHEIN

Germany