What is Ipsy? Ipsy Review, Features

Founded in 2011, Ipsy is currently the largest beauty box subscription platform in the United States, providing customers with beauty subscription box services.

About Ipsy

• Ipsy was founded by Michelle Plan, a YouTube cosmetics blogger. The Ipsy content service network brings together an influential group of 46 million subscribers, but Ipsy does not just provide subscription products. The company itself operates a content business and provides unique and difficult-to-replicate solutions for the multi-billion beauty industry.
• IPSY is a beauty subscription service that delivers a personalised range of beauty products straight to users’ doorsteps, making it easier for users to discover new products, feed their beauty passions, and try their favourite brands at great prices.

How it works

Users need to first pass a quick quiz , including questions about beauty preferences, skin color, hair color, eye color, favorite brands, etc. Ipsy will match beauty products according to the user's preferences to create a unique beauty subscription box. Ipsy will provide users with a new pack of beauty favorites every month (this frequency can be adjusted as needed). After completing the subscription, Ipsy will deliver the beauty products directly to the user's door.