Online shopping sales in the United States rebounded in December, with travel-related spending being the highest!

2021 has just passed, and many consumers in the United States have seized the opportunity to buy "last minute". According to a survey of 3,300 American consumers by market research firm PYMNTS , the results showed that in December 2021, consumers spent a total of $556 billion on groceries, food, retail and travel. Among them, one-third of people shopped online, a significant increase in the proportion.

It is worth noting that due to the relaxation of epidemic control and the popularization of vaccines, consumers' spending on travel-related products has increased significantly. In December alone , 14% of consumers spent on travel products, spending a total of approximately US$381 billion.

Among them, online sales of travel products also reached 5.2 billion US dollars, with an average payment of 381 US dollars per transaction, an increase of 21% compared with November. When making travel-related purchases, credit cards are still the most popular payment method for American consumers.

In addition to travel products, party supplies, outdoor entertainment products and other categories are also very popular. For example, the sales of beverage ice buckets and beach tents increased by 59% and 50% respectively .

In terms of online payment, credit cards and digital wallets are also popular among American consumers. 57% of consumers said they would use PayPal, Venmo and Zelle for online payment. Among them, Venmo 's payment times increased significantly in December, and 19% of consumers used the Venmo application to pay when shopping online . This payment method is most popular among Generation Z and Generation X, with a usage ratio of 29% and 23% respectively.

The epidemic situation improved some time ago, and many consumers went out of their homes, which led to a significant increase in sales in physical stores. However, the new mutant strain caused the improved epidemic to recur. Therefore, online shopping sales also rebounded at the end of the year. According to the report data, sellers can also combine local conditions to put suitable products on the shelves for consumers, laying the foundation for increasing sales.

USA

Online shopping