Hot selling trend! Maternal and infant products are booming in Southeast Asia

The 9.9 promotion is currently in full swing. It is understood that Lazada has observed that the sales trend of maternal and infant products in Southeast Asia is promising during this year's 9.9 promotion, especially in Thailand, the Philippines, Malaysia, Vietnam and Singapore.

However, the situations in different Southeast Asian countries are different. So even though the hot-selling categories are all maternal and infant products, there are still some differences. For example, in Thailand , the local climate is hot and humid, and the temperature is high throughout the year, so light, thin and breathable newborn clothing is popular among local consumers.

Due to the impact of the epidemic, people are unable to go out to enjoy swimming pools in public places, and surfing brings a cool experience, so in the hot summer, products such as inflatable swimming pools and outdoor tents have become best-selling categories locally.

The surge in sales of maternal and infant products also indirectly indicates the increase in the local infant birth rate. It is understood that the population of the Philippines increased from 108 million in 2019 to 110 million in 2020, a year-on-year increase of 1.35%. It is understood that the average Filipino woman gives birth to more than three children, so maternal and infant products have a very broad market space in the local area .

Children's clothing is of course one of the major categories. With the development of online shopping platforms, most consumers prefer to buy infant products online. According to Lazada's backend data analysis, when purchasing children's clothing, SKU pages with beautiful pictures will make consumers stay longer, which will indirectly increase the store's transaction volume. Therefore, when maintaining the store, sellers can focus on the quality and decoration of the product details page .

In addition to children's clothing, children's U-shaped toothbrushes have also become the darling of the Philippine maternal and infant market. Although the price of children's U-shaped toothbrushes is slightly higher than that of competing toothbrushes, their novel shape and the increasing awareness of health among consumers have made this product popular in the Philippines. Moreover, reusable cloth diapers with high cost performance have also become a hot-selling maternal and infant product in the region, with sales rising all the way.

Among Malaysia's national maternal and infant products, in addition to the conventional breast pumps, nursing bras, baby walkers and other products that have been selling well, Han's children's clothing has also become a popular product in the country, among which the college style and light brown color are more popular among local consumers.

Influenced by local culture, children's shoes with soft feel, bright colors and cartoon designs are particularly popular among Vietnamese consumers. Products such as children's water cups, cartoon tableware, and parent-child clothing are also brightly colored and cartoon-decorated, which are more popular among local consumers. It seems that Vietnamese consumers particularly like mother and baby products with bright colors and cartoon images.

In the Southeast Asian market, Singaporean parents seem to be paying attention to the details of parenting . Baby disinfection cabinets, WIFI cameras, door stops to prevent babies from being pinched, portable and foldable baby strollers, and multifunctional automatic rocking chairs are all on the hot-selling list of maternal and child products in Singapore. Therefore, Southeast Asian sellers can refer to the hot-selling trends of the Lazada platform 9.9 Shopping Festival and effectively prepare for the hot-selling products in autumn and winter!

Lazada Hot Selling Categories

Best-selling maternal and infant products