Shopee 9.9 Super Shopping Festival concluded with over 45 million items sold in 99 minutes

Leading e-commerce platform Shopee announced the full-day results of the 9.9 Super Shopping Festival: in the first 99 minutes, the platform sold more than 45 million items, among which home life, 3C electronics, fashion accessories and beauty care became the most popular cross-border categories. Within the first two hours of the promotion, the "late-night rush" event triggered a consumer online shopping craze, and the platform coupons were redeemed more than 60 million times. Shopee joined forces with various sellers to create an entertainment shopping festival for consumers with a rich variety of high-quality products, thus opening the year-end shopping season.

Chris Feng, CEO of Shopee, said : “Shopee is encouraged to witness the strong enthusiasm of consumers and seller partners for the 9.9 Super Shopping Day. As the pandemic continues to impact us, Shopee is honored to do its best to provide consumers with a more valuable, more choice and more convenient shopping experience, while helping sellers and brands on our platform to accurately connect with demand. We have prepared many exciting promotions for this year’s year-end shopping season. We look forward to bringing consumers a personalized and fun social shopping experience, and helping more sellers and brands seize the new growth opportunities of digitalization. ”

Shopee brings joy to more consumers and helps sellers continue to grow

Every year, Shopee brings joy to consumers and sellers through the year-end shopping season. In the just-launched 9.9 Super Shopping Festival, Shopee not only provides more than 1.5 million flash sale items based on the different needs of consumers, but also designs a series of rich and interesting shopping methods.

At the same time, the 9.9 promotion also provides ample impetus for the recovery of sellers and enterprises in the "post-epidemic era", helping more small and medium-sized enterprises to transform online. With the help of Shopee's one-stop seller solution and integrated marketing support on and off the platform, new sellers on the platform won their first battle, and the number of orders on the promotion day increased by 8 times compared to normal days.

Shopee creates a variety of interesting entertainment activities, which are loved by many consumers

In order to help sellers and brands provide a steady stream of traffic, Shopee has created a 24-hour entertainment matrix during this year’s 9.9 Super Shopping Festival: not only will internationally renowned superstars and local celebrities join in, but there will also be a wealth of games and big prizes.

● Shopee Live reached 24 million hours of viewing: Livestreaming is an important part of the online shopping experience and is also the first choice for consumers’ entertainment during shopping. During the three-week 9.9 promotion period, consumers watched a variety of livestreaming programs through Shopee Live, with a total viewing time of more than 24 million hours, including exclusive interviews with internationally renowned superstars and exciting performances by Korean groups TWICE and Secret Number.

● Shopee Prizes set a record of 4.5 billion game times: During this 9.9 promotion, Shopee Prizes' series of mini-games allowed consumers to choose at will and win while playing, effectively increasing stickiness. Popular games on the platform, including Shopee Shake, Spin & Win, and Shopee Farm, were all sought after by users. During the 9.9 promotion, the total number of participations in Shopee Prizes exceeded 4.5 billion times.

● Shopee’s off-site social media channels received 70 million user engagements: In addition to the rich in-app experience, Shopee also linked up with major off-site social media platforms to provide consumers with a series of novel and interesting game challenges and giveaways - in the region, Shopee’s omni-channel social media interactions totaled more than 70 million times.

Supplementing demand, convenient and high-quality, cross-border products add color to the 9.9 Super Shopping Festival

During this year's 9.9 Super Shopping Festival, many Chinese cross-border products were also popular among Southeast Asian consumers. Home life, 3C electronics, fashion accessories and beauty care products became the most popular categories on the day of the promotion:

● Home life category: Through refined product selection, cross-border sellers are committed to meeting the various needs of consumers at home after the epidemic. Stationery sellers from Shanghai, with their accurate insight into the "stay-at-home" life in Southeast Asia, used playful and cute diversified notebooks as a breakthrough point. In just one year, the number of orders per day during the big promotion increased from single digits to 14,000;

● 3C electronics: As a traditional cross-border category, domestic mobile phones and accessories have effectively supplemented the demand for digital products among Southeast Asian consumers. During this year’s 9.9 promotion, Xiaomi won the top spot in the Southeast Asian smartphone brand ranking on Shopee Mall.

● Fashion accessories: Under the epidemic situation, fashion accessories have also undergone new changes. As the cross-border seller with the fastest growth in orders, the best-selling products of Pink Lady, a brand under Yiwu Aimeng E-commerce, include traditional hair bands and hairpins, as well as novel mask lanyards, which have become a trendy fashion decoration.

● Beauty and skin care products: With the development of domestic beauty products, various high-quality and distinctive products have satisfied the beauty-loving hearts of Southeast Asian consumers. Perfect Diary, a representative of domestic beauty products, was favored again and won the sales champion of the makeup category in Singapore; Focallure and PinkFlash brands under Guangzhou Meizhou Technology Co., Ltd. had a total of 110,000 orders per day , among which Focallure won the first place in the beauty category of Shopee Mall in the Vietnamese market ;

In addition to a series of highly interactive on-site shopping experiences such as live broadcasts and games, more and more Southeast Asian consumers are learning about the 9.9 Super Shopping Festival through off-site channels. Whether it is Shopee Facebook Collaborative Ads (CPAS), Google Shopping Ads (GSA) or Shopee Affiliate Marketing (AMS), through Shopee's internal and external collaborative marketing matrix, sellers can more accurately provide consumers with the products they want. Take Shopee Facebook Collaborative Ads CPAS as an example:

● Preheating and water storage: Lueaspy, a cross-border seller of outdoor bicycle accessories , used CPAS ads to store water for the big promotion during the preheating period, which brought more than 2,000 add-on purchases in a few days. Quifit, a cross-border seller of sports water bottles, also received more than 900,000 exposures in just 9 days, attracted more than 20,000 user interactions, and brought high-quality traffic to the store;

● Promotion conversion: On the day of the promotion, Quifit CPAS achieved a 90x conversion rate in the first hour, while Lueaspy achieved a 112x conversion rate in the first two hours. Lanbena, a cross-border health and skincare brand that has signed a long-term cooperation agreement with Shopee, broke the historical record on the 9.9 Super Shopping Day, with a 200x conversion rate in the first hour.

With the popularity of online shopping, Southeast Asian consumers' demand for shopping experience has gradually upgraded. During the 9.9 Super Shopping Festival, cross-border sellers can choose appropriate cross-border logistics channels according to their categories to provide consumers with faster, more stable and lower-cost logistics experience:

● Heavy goods channel: Shenzhen Pengkun Trading Co., Ltd., which specializes in home furnishings, sells heavy goods such as lamps, dining sets, and tea sets. Through Shopee's heavy goods channel, sellers can effectively reduce logistics costs without sacrificing timeliness, bringing convenient and affordable shopping experience to local consumers. In this year's "late night rush" event, the number of orders increased a hundred times compared to the same period last year;

● Overseas warehouse: 3C brand seller Vention opened a store in the Thai market in May this year, and opened an overseas warehouse during the promotion period, allowing consumers to receive Vention's products faster. Due to the greatly improved receiving experience, the seller sold more than 500 items during this year's "late night rush" session.

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