What is Worten? Worten Review, Features

Worten is a Portuguese digital shopping website. It has launched official stores in Portugal and Spain. It is a well-known chain of shopping malls in Portugal that specializes in selling electronic products.

Worten entry channel:

http://suo.im/6rDXq2

About Worten

· Worten opened its offline sales store in March 1996 and started online website operation in 2001. It has decades of experience in online and offline store operation. The combination of offline and online brand effects and strong store operation capabilities ensure the continuous growth of Worten's e-commerce platform, making its deeply rooted brand image firmly imprinted in the hearts of Portuguese netizens, and customer loyalty is very high.

Worten is a famous chain of shopping malls in Portugal that specializes in selling electronic products. It is also a branch of the Continente supermarket chain. Therefore, you can often see several stores of the same brand in the same mall. In fact, the products sold in these stores may be different.

Key data of the platform

5 million+ online users;

8 million+ views;

· 2 million+ UVs per month;

More than 1.2 million SKUs ;

200,000 people place orders every day;

Annual sales exceeding 110 million euros ;

The average order value is as high as 120 euros;

· More than 230 physical stores (Portugal & Spain).

Development Status

Worten is the leading e-commerce platform in Portugal, with the highest brand awareness among the population. 55% of the audience knows the brand, of which 8% are competitive customers. In 2019, more than 5 million Portuguese people shopped at Worten, and it has more than 230 physical stores. In 3C, there are more than 1.2 million SKUs in categories such as household appliances and consumables and entertainment electronic equipment, with a customer unit price of up to 120 euros and annual sales of more than 110 million euros.

Worten 's annual sales exceed 110 million euros, with a year-on-year growth of more than 45%! The platform pays great attention to Google's search rankings, and 10% of its revenue is used for online marketing, optimizing and simplifying search tools, best/cross-selling, bundling and targeted recommendations.

In 2019, Worten also launched its online platform Worten.es in Spain, allowing customers to access more than 700,000 products in more than 30 categories. Since the opening of the platform, product sales on Worten.es account for about 20% of the total sales of the Worten website in Portugal. In the first month of the platform's opening, the platform's sales have reached 7% of Spain's online sales.

Hot Products

Mobile phones, 3C consumer products, entertainment electronics, IT, home appliances, digital cameras.

Settlement

Worten opened to Chinese sellers in March 2020 and began to recruit investors from China for the first time.

1. Entry requirements

(1) Only for professional B2C sellers;

(2) Logistics conditions must be met to deliver to Portugal and Spain within 25 days;

(3) Only new products are available. Second-hand products are not currently available.

2. Information required for settlement

(1) Enterprises entering the city must provide a mainland business license number or a Hong Kong BR business license;

(2) The merchant’s bank account name must be consistent with the legal person registered in the business license;

(3) The bank account (or receiving account, such as Payoneer, WF) must have BIC/SWIF, TIBAN. and the corresponding payee information of the business license, and be valid for 6 months.

3. Payment method and logistics

(1) Commission: 7%-29%.

(2) Directly transfer to the customer’s Euro receiving account.

(3) Direct delivery, arrives within 25 days.

4. Platform monthly rent

Monthly fee is 29.99€, VAT-free,

5. Language

Portuguese, Spanish and English.

6. Prohibited categories

fuel, adult toys, services, weapons, software, and perishable products (food or plants).

7. Advantages of Settlement

(1) Just focus on sales: Worten’s marketplace is built on Mirakl (an e-commerce platform service provider). At the same time, the platform is also connected to many e-commerce platforms, so sellers only need to focus on the most important thing - sales.

(2) Dual-site operation: Worten currently has two major sites. You can use the same account to operate the Spanish and Portuguese sites or either of them at the same time.

(3) Large market and large traffic: It has higher traffic than Amazon Portugal, occupies 40% of the market share, and has the highest brand awareness among the public, with 55% of the audience knowing this brand.

(4) Integration of online and offline: By joining the platform, you can access more than 230 physical stores. By providing online ordering and offline pickup services, you can increase sales and provide convenience for customers. This type of service orders currently accounts for 45% of online orders.

(5) 360-degree customer service: A 360-degree customer service center, as well as support from sales and technical teams, will support your various requests.