What is AliExpress Affiliate Marketing? AliExpress Affiliate Marketing Review, Features

AliExpress affiliate marketing is a "pay-per-performance" promotion model. After joining the AliExpress Alliance, in addition to exposure through existing channels, products will receive additional exposure on AliExpress's affiliate-exclusive channels within the site, and will receive massive affiliate traffic outside the site.

About AliExpress Affiliate Marketing

Sellers who participate in affiliate marketing do not need to pay any fees in advance. The promotion process is completely free. They only need to pay affiliate commissions for completed orders brought by affiliate websites. AliExpress Alliance is a marketing product that helps merchants to promote and attract traffic outside the site. It is charged by transaction (CPS), that is, if a buyer enters the store through the affiliate promotion link to purchase goods and the transaction is successful, the merchant only needs to pay the commission at this time.

Sorting rules

1. In the alliance traffic position, the product list page will be sorted based on the comprehensive scores of multiple dimensions, including whether it is a hot product, commission ratio, historical sales volume, etc.

2. In the alliance traffic position, for products with the same comprehensive website score, the higher the commission ratio, the higher the ranking.

3. On the main site of AE website, the alliance’s sales volume is weighted in the main search.

Display Rules

Display location: After joining the affiliate promotion, the seller’s products will be displayed both on the site and off the site.

1. On-site - display products based on alliance positions

This position is the position for receiving traffic within the site after the off-site channels are directed to AE. Buyers can search for products by keywords and categories on this position. The system will display and recommend products to each buyer based on their historical browsing and purchasing behaviors. The difference is that this page only displays alliance products.

2. Off-site - Sellers' products may be displayed on the following cooperative channels.

It is mainly divided into three parts: global network, regional alliance and local media.

1. Global networks such as search engines like Google, social networking sites like Facebook, video sites like Youtube, and mobile phone manufacturers like Huawei and Samsung.

2. Regional alliances are similar to the concept of first-level agents for traffic in the region. Sellers can radiate globally based on the key countries of Aliexpress and expand first-level alliances for traffic to help themselves expand more traffic, such as Russia's Admited and Europe's Awin.

3. Downstream of the first-level distributors of traffic is the local vertical media, which can be divided into several small parts: shopping guide websites; cash back sites; evaluation or content websites, similar to the domestic Xiaohongshu; price comparison websites; community and internet celebrity channels.

Promotion time

The 15-day period starts from the first time the buyer enters the store through the promotional link. If the buyer enters the store through the promotional link again within these 15 days, the 15-day period will start again from the day the buyer clicks the promotional link.

Marketing Advantages

1. Free exposure, but charged for transactions.

Affiliate promotion is a promotion method that charges fees based on CPS transactions. Buyers only need to pay fees when they purchase products. There is no need to recharge or invest money in advance.

2. Costs are controllable and results are visible.

Merchants can choose the products to promote and set different commission rates, with flexible and controllable budgets. The effect of promotion is clearly visible, including how much traffic it brings to the store, how many orders the traffic converts into, and how much it is expected to pay.

3. Massive buyers and precise coverage.

Merchants who join the alliance can obtain massive promotional resources in different countries, different apps, different social or shopping guide websites and other off-site channels to increase store sales and market share.

Payment Rules

1. Alliance order judgment: click on the product's off-site promotion link + place an order within the 15-day tracking period.

(regardless of whether the customer is new or old, the number of repeat purchases, or whether it is wholesale). That is, if a buyer clicks on the advertising link of a product promoted by the alliance and places an order within the 15-day tracking period, it will be considered an order brought by the alliance, and the alliance commission will be charged after the transaction is successful.

2. Rules for collecting affiliate commissions: product transaction amount (excluding shipping costs) * product commission ratio (commission ratio when placing an order), actual product transaction price = product final transaction price minus shipping costs.

How to use

1. Alliance Joining

1. Alliance joining operation path and steps:

AE merchant backend - "Marketing Center" - "Alliance Marketing" - Read the service agreement - Confirm the service agreement.

2. Confirm the joining status:

After activation, you can enter the "Account Overview|" page in "Marketing Activities" - "Affiliate Marketing" to operate and manage, which means you have joined successfully.

2. Alliance withdrawal

1. Alliance exit operation path and steps:

Click the official website link and select "Exit Affiliate Marketing" - "OK".

2. Withdrawal takes effect:

Starting from 0:00 on the second day after your operation, the promotion conducted by the alliance for you will be invalid immediately. You do not need to pay commissions for transactions where buyers click on the promotion link to place orders after you withdraw; however, you still need to pay commissions to the alliance according to the alliance rules for transactions where buyers click on the promotion link and complete the transaction within 15 days before you withdraw from the alliance (including the day you apply for withdrawal).

3. Exit restrictions:

Merchants can apply to withdraw from the alliance promotion 15 days after joining it. Merchants cannot rejoin the alliance promotion within 15 days after withdrawing from the alliance promotion. If you rejoin, the same process as the first time you join.

4. Exit status confirmation:

Log in to AE Merchant Backstage - Marketing Center - Alliance Marketing. If you see the interface for joining the alliance, it means you have exited; if you see the "Alliance Dashboard", it means you need to re-operate.

FAQ

Q：What is the product commission rate?

A: The product commission ratio refers to the commission ratio that merchants are willing to pay for alliance promotion of products (hot products or main products). It is recommended to set a high commission for products that want to increase sales. The highest commission ratio for hot products supported by the system is 90%. Sellers can set a higher commission promotion for key products and key markets.

Q：What is the commission ratio for different products?

A: The commission rate of the hot-selling product ≥ the commission rate of the main product > the commission rate of the category > the default commission rate of the store. For multiple products in an order, the alliance commission will be calculated separately according to the corresponding commission rate. The category commission rate refers to the alliance promotion commission rate set by the merchant for each category of his store (the category classification is based on the category of the website backend where the product information is located) (including the merchant's default system setting rate).

Q：When does the commission ratio take effect?

A: The first time you set up a promotion, it will take effect immediately. If the modification is made before 00:00 US time, it will take effect at 00:00 the next day. If it is made after 00:00 US time, it will take effect at 00:00 the next day.

Q：When is the commission rate determined?

A: The commission rate at the time of order placement is used to determine the value to be charged for the order. That is, if the buyer places an order on No. 1, the commission rate for the product is 10%, and then the merchant changes the rate to 15%. The order is completed on the 10th, and the commission is still charged according to the commission rate of 10% when the order is placed.

Q: When do merchants pay commissions?

A: The commission is deducted when the order transaction is successful (the buyer confirms receipt).

Q: What is the difference between AliExpress affiliate marketing and through train?

A: The traffic sources are different: Through Train helps sellers get more exposure on the AliExpress website, while Alliance helps sellers get more traffic outside the AliExpress website;

The payment models are different: Through Train pays per click, while Alliance pays per transaction.