Big news! Shopee opens Brazilian site, locals love Chinese products

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Recently, Shopee officially announced that the Brazilian site is open for entry! This huge market is waiting for sellers to explore.

It is understood that Shopee Brazil site will open the top ten best-selling categories in the first batch. Sellers can enjoy benefits such as "no platform usage fee, annual fee, no deposit, no commission in the first three months", "flash sale position on the home page, exposure position on the home page event" and so on.

In terms of logistics, Shopee provides a one-stop logistics solution to solve the transportation problems of cross-border sellers. In addition to these investment promotion information that makes sellers shine, the Brazilian e-commerce market is also worth watching.

Brazil has a population of over 200 million and a large population base. It is the world's seventh largest economy. Among the 32 Latin American countries and regions tracked by eMarketer, Brazil's retail e-commerce market grew by 35%. It can be seen that Brazil's e-commerce market has huge potential.

At the same time, the number of monthly active users of Shopee Brazil's application in December 2020 even exceeded that of Amazon Brazil.

As for online shopping groups, Brazilian consumers over the age of 25 have more stable finances and stronger purchasing power. More importantly, Brazilian consumers like Chinese products very much!

Brazilians love these ten types of Chinese goods

Data shows that 7 out of every 10 Brazilian consumers have purchased cross-border goods from China. Among them, the five potential categories of men's clothing, women's clothing, consumer electronics, sports and outdoor, and mother and baby toys are very popular in the Brazilian market.

Take men's and women's clothing as an example ↓

The target consumer group for men's clothing is between 25 and 40 years old, mainly targeting mature men with strong purchasing power. The target consumer group for women's clothing is young people aged 18 to 34.

It is worth noting that local consumers prefer European and American styles, and the seasons in Brazil are opposite to those in China. When sellers list new women's clothing, they can focus on dresses and hoodies, while T-shirts and sportswear are more popular among men.

In addition to the five potential categories, mobile phone accessories, beauty and cosmetics, jewelry and watches, fashion accessories and home life are the five best-selling categories.

Taking mobile phone accessories as an example, Brazilian consumers generally have a high demand for such products. For example, male consumers like headphones, smart wearables and gaming products , while female users prefer small items such as mobile phone cases, tempered films and selfie sticks .

Moreover, 65% of consumers in Brazil are Android users. Brands such as Xiaomi and Samsung are more popular locally, so sellers can add more new related mobile phone accessories.

Now that Shopee has begun to expand into Latin America, sellers are no longer limited to the Southeast Asian market. By seizing this blue ocean market, they can also make great strides in Brazil.

Shopee Platform

Cross-border e-commerce market

Brazil