Focusing on the three major competitive advantages of enterprises, Feishu Shenno released the e-commerce brand overseas solution

On July 29, Feishu Shenno and Morketing jointly held the "2022 Brand Overseas Summit" in Hangzhou . The event was themed "Point·Where Overseas Brands Are Heading, Leap·Across the Global Growth Gap " and discussed from multiple perspectives of brands, platforms, and service providers how to build the three major competitive advantages of overseas sales, branding, and operations through digital means.

At the event, the company also released its newly upgraded sub-brand " Feishu BeyondClick" and the white paper "Global Smartphone Brand and User Research" .

"Point" · The direction of global brands "Leap" · The gap in global growth - 2022 Feishu Shennuo Brand Global Summit event site

Shen Chengang, founder and CEO of the group, said: "Under the influence of the epidemic, the global e-commerce industry has shown a positive trend and accelerated development. Although it is currently affected by unfavorable factors in the industry, in the long run, the overseas industry still has huge value and potential."

As the overseas market becomes increasingly crowded, the experience of quickly acquiring customers and breaking the circle is difficult to replicate . In addition, the impact of the epidemic has caused logistics and transportation costs to soar, overseas policies and platform rules have been frequently adjusted, the industry's overall traffic dividend has receded, and it has become more difficult for companies to make profits. Overseas companies of different sizes are facing the problem of "brand breaking the circle" or "profit growth".

In this regard, the company proposed three major competitive advantages for e-commerce brands to go overseas: sales, brand, and operation. The investment, execution difficulty, and return cycle of the three increase step by step.

"Sales competitiveness" is a must. Companies need to change their established mindset of being limited to traffic, pay attention to users and optimize customer acquisition costs, and then sell products quickly and in large quantities. "Brand competitiveness" includes three major factors: cost, quality, and differentiated selling points. It can increase the repurchase rate and feed back sales competitiveness. "Operational competitiveness" is related to the sustainable growth of companies going overseas. When companies cannot form a solid advantage through the first two competitive advantages, they need to achieve accurate decision-making and improve operational efficiency through digital layout.

To empower more overseas brands, the company also launched its newly upgraded Feishu "BeyondClick" sub-brand.

It is understood that BeyondClick can provide purchasing services for over 30 broad-format media resources , as well as media agency investment and creative services to help overseas enterprises achieve efficient conversion . Through strategic consulting, user research, market research , social media operation and other services , combined with deep customized website building, ERP , AI robot products, etc., it can not only improve the brand competitiveness of overseas enterprises , but also empower operational competitiveness.

In addition, in order to help more Chinese overseas brands build brand competitiveness and their own differentiation barriers, the company also simultaneously released the white paper "Global Smartphone Brand and User Research" , aiming to further understand local mobile phone brand preferences, user behavior characteristics and catalyst habits .

The summit also brought together a number of big names in the overseas market, including Meepo Board, APORRO, Anker Innovations, Meta, and Google Cloud, to discuss the three major competitive advantages of overseas markets and hot topics in the industry.

Feishu Shenno CTO Shen Jing discussed technology and capital with overseas brands and industry ecosystem partners at the roundtable

In the future, Feishu Shenno said they will continue to delve deeper into the overseas market, helping more Chinese companies going overseas accelerate digital transformation and achieve a global brand leap.